Tag: media
The Top Brands for Gen Z
Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen Z say they’re likely to buy from brands like Nike, Sour Patch Kids, CeraVe, and Duolingo in the near future. These top performers aren’t […]
For Gen Z, IRL Streamers and Creators Have Replaced TV and Film
Gen Z now prefers IRL streamers to TV and film. Learn how this media shift is redefining brand engagement, identity, and cultural influence.
Nintendo’s Switch 2 Ignites a Cross-Industry Moment
Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.
Culture Over Money: What Brands Can Learn from Bad Bunny’s Stand for Puerto Rico
Bad Bunny's latest tour skips U.S. stadiums but dares brands to fuse activism with travel and commerce.
Game Changers: How to Reach Black Gen Z Gamers Who Are Driving Culture
Best Practices to engage today’s most influential consumers Gaming is no longer just a digital pastime—it’s a cultural force. And at the forefront of this movement are Black Gen Z gamers, a group redefining what it means to engage with games, brands, and the world around them. For these players, gaming is deeply personal. It’s […]
Black Consumer Media Habits: Strategies to Maximize Growth
Learn how Black Americans engage with media, including social media, video content, music, and more.
Multicultural Consumer Media Habits & Preferences
Learn how Multicultural Americans engage with media, including social media, video content, music, and more.
Reach Consumers with Insights on Generational Media Habits
Learn how Americans across Generations engage with media, including social media, video content, music, and more.
Score Big with Consumers by Leaning into Women’s Sports
From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.
Top Brands for Gen Z: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Gen Z consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.