
Nintendo’s Switch 2 Ignites a Cross-Industry Moment
Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.

Culture Over Money: What Brands Can Learn from Bad Bunny’s Stand for Puerto Rico
Bad Bunny's latest tour skips U.S. stadiums but dares brands to fuse activism with travel and commerce.

Game Changers: How to Reach Black Gen Z Gamers Who Are Driving Culture
Best Practices to engage today’s most influential consumers Gaming is no longer just a digital pastime—it’s a cultural force. And at the forefront of this movement are Black Gen Z gamers, a group redefining what it means to engage with games, brands, and the world around them. For these players, gaming is deeply personal. It’s […]

Black Consumer Media Habits: Strategies to Maximize Growth
Learn how Black Americans engage with media, including social media, video content, music, and more.

Multicultural Consumer Media Habits & Preferences
Learn how Multicultural Americans engage with media, including social media, video content, music, and more.

Reach Consumers with Insights on Generational Media Habits
Learn how Americans across Generations engage with media, including social media, video content, music, and more.

Score Big with Consumers by Leaning into Women’s Sports
From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.

Evaluation of NPR’s Brand Perception Identified Growth Opportunities
Collage’s insights helped NPR understand what multicultural consumers' experiences and expectations were in media consumption.

Deep Cultural Insights Informed Mobile Device Brand’s Pride Campaign
A global electronic device brand wanted to activate LGBTQ+ consumers in a Pride Month campaign. Collage insights helped the brand link category preferences to key segment insights.

Top Brands for Gen Z: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Gen Z consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.