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Nintendo’s Switch 2 Ignites a Cross-Industry Moment

Jack Mackinnon

Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.

Culture Over Money: What Brands Can Learn from Bad Bunny’s Stand for Puerto Rico

Elizandra Granillo

Bad Bunny's latest tour skips U.S. stadiums but dares brands to fuse activism with travel and commerce.

Game Changers: How to Reach Black Gen Z Gamers Who Are Driving Culture

Jenny Wolski

Best Practices to engage today’s most influential consumers Gaming is no longer just a digital pastime—it’s a cultural force. And at the forefront of this movement are Black Gen Z gamers, a group redefining what it means to engage with games, brands, and the world around them. For these players, gaming is deeply personal. It’s […]

Black Consumer Media Habits: Strategies to Maximize Growth

Jenny Wolski

Learn how Black Americans engage with media, including social media, video content, music, and more.

Woman on podcast microphone

Multicultural Consumer Media Habits & Preferences

Sudipti Kumar

Learn how Multicultural Americans engage with media, including social media, video content, music, and more.

Reach Consumers with Insights on Generational Media Habits

Giana Damianos

Learn how Americans across Generations engage with media, including social media, video content, music, and more.

women on playing a game on a soccer field

Score Big with Consumers by Leaning into Women’s Sports

Elizabeth Jackson

From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.

A podcast microphone

Evaluation of NPR’s Brand Perception Identified Growth Opportunities

April Vincent

Collage’s insights helped NPR understand what multicultural consumers' experiences and expectations were in media consumption.

Three LGBTQ+ Gen Z women dressed in pink sitting on the floor and laughing together

Deep Cultural Insights Informed Mobile Device Brand’s Pride Campaign

April Vincent

A global electronic device brand wanted to activate LGBTQ+ consumers in a Pride Month campaign. Collage insights helped the brand link category preferences to key segment insights.

Top Brands for Gen Z: Lessons from Marketing Leaders

Natalie Griffith

Do you know the brands who are most effective in succeeding with Gen Z consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.