Tag: multicultural
CultureRate: Better Target Your Brand While Driving Halo Effects in Ads
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
Holidays and Occasions: Christmas, Hanukkah, Kwanzaa, and New Year’s
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
America Now: Younger LGBTQ+ Americans Have High Expectations for Brands
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Start 2022 Strong with New Diverse Consumer Insights
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Most Americans (58%) Want Businesses to Engage in Social and Political Issues
It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.
How Great Brands Are Engaging and Celebrating Hispanic Culture
From leadership and literature to music and art, Hispanic Americans have made substantial contributions to shaping the rich cultural fabric of the United States.
The 2020 Census: Three Things You Need to Know
The 2020 census data shows that America is much more racially and ethnically diverse than we thought.
How Consumers Engage with Cookouts and Barbecues
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience cookouts and barbecues.
Consumer Attitudes Towards the Olympics
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience the Olympics.