Tag: multicultural
What is Backlash? The Rise and How to Respond (6-Step Guide)
Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.
Embrace Multicultural Passions for Impact
Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.
U.S. Census: Country of Origin Increases in Importance
Census data 2020 - 2023 shows that Multicultural population growth is 60% greater than total population growth; White population declined by almost 2 million.
Lessons from Top Ads for Hispanic Consumers
Discover top ads for Hispanic consumers from the fluen.ci (SM) award winners from the 2024 Hispanic Marketing Council Strategic Excellence Award honorees.
Activate Your Brand on Juneteenth to Empower Black Consumers
Deepen your understanding and identify natural and effective ways to activate brand growth with Black consumers during and beyond Juneteenth.
Fuel Growth with Multicultural Consumers through Sports
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Captivate Asian Americans with Authentic Brand Engagement
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the 2024 updates to our research.
Engage Black Consumers: How Authenticity Drives Results
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.
Political Polarization and the Influence of Non-Conformists
As America approaches the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing, demonstrating a clear alignment with their values and beliefs. And politics plays a significant role in shaping these values.
Engage Diverse America with an Impactful Media Strategy
How do you create a digital media strategy that truly captivates diverse America? As a marketer, you’re presented with a unique opportunity to enthrall and engage your audience through media channels. Learn how in our step-by-step guide.