Tag: multicultural
The Top Ten Brands for Asian American Consumers: Insights from CultureRate
Culturally fluent brands are able to use culture efficiently and effectively to connect across segments. In this report, we share the top 10 most culturally fluent brands for Asian American consumers.
Apply the Halo Effect to Drive Growth
Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
David Wellisch on Why Cultural Fluency Wins Multicultural America
When studying the demographics of the country, you see that all the growth is being driven by diverse America.
Engage Hispanic Consumers with Authentic Marketing
Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Cultural Experts Critique Super Bowl Commercials
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Touchdowns and Fumbles from the Super Bowl 57 Ads
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Iconic American Brands Connect with Black Consumers Using Culture, Partnerships
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
The Top Ten Brands for Black Consumers: Insights from CultureRate
Read below and download our report to see the top 10 culturally fluent brands among Black consumers.
Winning Brands Don’t Compromise Their Focus on Diverse Consumers
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Explore Our Most Popular 2022 Consumer Insights
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.