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Tag: retail

Celebrations Strategy Guide: How Brands Can Win Gen Z and Millennials Across Categories

Jenny Wolski

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally meaningful celebrations.

Millennials on Tap: Trends, Behaviors, and Brand Opportunities

Lauren Goldberg

Explore how Millennials are reshaping alcohol trends through balance, premiumization, and intentional experiences across drinking occasions.

Celebrations Reimagined: How Americans Are Expanding the Way They Celebrate

Jenny Wolski

Americans are redefining celebrations with personal, purpose-driven moments—creating new ways for brands to connect meaningfully.

Building Trust across Generations in Retail

Jack Mackinnon

Discover what drives retail trust across Gen Z, Millennials, Gen X, and Boomers—and how to unify their expectations to build lasting loyalty.

Winning Millennial Parents This Back-to-School Season

Jenny Wolski

Explore how Millennial Parents are transforming back-to-school shopping with early starts, hybrid browsing, and family-driven purchase decisions

Consumer Reactions to Tariffs and Price Increases

David Albert

A recent survey by Collage explores how tariffs and rising prices are influencing consumer behavior and perceptions.

Adapt Your Brand Positioning and Retail Strategy to Win America’s Teen Shoppers

Lauren Goldberg

American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.