Sports | Collage Group

Youth & Sports Part II: The Rise of eSports

In part 1 of our series around youth and sports, we looked the importance of early engagement and participation to build fans from a young age. Now, we’re exploring perceptions around leagues and the rise of eSports among gen-Z and millennials.

August 1, 2017/0 Comments/by Katie Hockstein

Youth & Sports Part I: Start with Early Engagement

Gen-Z, Millennial

Are young people playing the same sports as older generations did in their youth? Do young people consume sports in a different way than their older counterparts? In our latest study we answer these questions and more to see how sports leagues and brands can better market to, and ultimately create, young fans.

July 25, 2017/0 Comments/by Katie Hockstein