Target 40-Day ‘Fast’ and The Consumer Psychology Behind Boycotts

Rev. Jamal Bryant claims Black consumers spend over $12 million a day at Target, which isn’t too hard to imagine as the Collage Group, a cultural research firm, estimates the Black community’s spending power will reach $2.1 trillion by 2026, rising from $1.7 billion in 2021.

Black-owned businesses have an essential part to play in reducing the racial wealth gap for both their entrepreneurial owners and employees.