Top Culturally Relevant Brands by Segment
Cultural fluency is the proven currency for brand growth
Leading brands now understand the cultural drivers of consumers and how to authentically connect across communities. Collage ranks the most culturally fluent brands in our Top Brands reports using B-CFQ, the Brand Cultural Fluency Quotient. B-CFQ measures resonance through six components: Fit, Relevance, Memories, Values, Trust, and Advocacy, and it can be measured for any segment or custom audience.
Explore the reports below to see what top brands do differently, and how you can apply the best practices to boost relevance and resonance with your growth targets.
Discover Best Practices from the Top Culturally Fluent Brands
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Top Brands in Fit for Asian Consumers
Discover how leading brands achieve high Fit with Asian consumers by aligning with quality, trust, and cultural relevance.
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The Top Brands for Gen Z
Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers.
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Top Brands with Hispanic Consumers
See how top brands win with Hispanic consumers and cultural fluency. Get data-backed plays to grow reach, trust, and revenue.
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The Top Brands for Black Consumers: Leading with Cultural Co-Creation
Learn how leading brands leverage deep insights to create highly compelling omnichannel campaigns that fuel growth with Black consumers.
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The Top Brands for Parents: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Parents? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
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Lessons from Top Brands for LGBTQ+ Consumers
Do you know the brands who are most effective in succeeding with LGBTQ+ consumers? Learn how leaders leverage deep insights to create compelling campaigns.
How Culturally Relevant Is Your Brand?
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How Culturally Fluent Are America’s Top Brands?
Discover which brands excel at cultural fluency in 2025 and why it matters for trust, relevance, and growth. Download the report now.
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How Culturally Fluent is Your Brand?
Your brand’s ability to connect authentically with today’s different consumers is critical. Collage’s Brand Cultural Fluency Quotient (B-CFQ) shows you exactly how well you're doing – and where to go next.