Not All Toy Shoppers Are the Same

Did you catch our Holiday Shopping webinar?

Here’s one key takeaway: Toy shoppers are far from one-size-fits-all.

When comparing Building & Construction Toy Shoppers to Doll, Plush, and Figure Toy Shoppers, their motivations and purchase journeys look quite different.

At Collage, our audience insights go beyond demographics. We reveal the deeper passion points, cultural traits, fandoms, and geo-location influences that define each shopper segment. This helps brands build campaigns that truly connect with their target audiences – not just by who they are demographically, but by what drives them emotionally and culturally.