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Patriotism Shifts & Polarization

What It Means for Brands Ahead of America’s 250th

diverse multi nation girls group, teenage friends company cheerful having fun, happy smiling, cute posing isolated on white background, lifestyle people concept, african-american, asian and caucasian

Webinar Playback

Watch our on-demand webinar, in preparation of navigating America’s 250th anniversary.

As the United States approaches its 250th anniversary, the concept of American Identity is undergoing its most significant transformation in a generation. For brands, the Semiquincentennial isn’t just a commemorative milestone—it’s a high-stakes cultural minefield. Will your campaign build loyalty, or trigger a boycott?

Watch our exclusive briefing as we unveil our latest research from our America Now and Cultural Traits studies. We go beyond the headlines to analyze how personal identity, diversity, and shifting values are redefining what it means to be “American” in 2026. Drawing on our deep expertise in young and multicultural consumers, we unpack the data-driven realities of a country at a crossroads.

You’ll walk away with a clear roadmap for navigating the 250th anniversary with authenticity, ensuring your brand remains resonant, relevant, and resilient in a divided time.

Speakers:

Jack Mackinnon

Jack Mackinnon
Senior Director, Cultural Insights, Collage Group

Elizandra Granillo
Senior Analyst, Cultural Insights, Collage Group