Webinar Playback
Gen Z is rewriting the rules of identity, ambition, and activism, forging a new path where self-expression is fluid, success is redefined, and change is driven by action, not just awareness. Unlike previous generations, they aren’t looking to brands for validation—they seek platforms that empower them to shape their own narratives, engage in meaningful experiences, and drive tangible impact in their communities.
Do you know how to authentically earn the trust of a generation that refuses to be put in a box—a generation that values individuality, demands transparency, and expects brands to contribute to real impact?
Join us for a deep dive into Gen Z consumers, where we’ll unpack the shifting identity landscapes, consumer expectations, and brand actionability needed to drive purchase intent with this influential generation.
What you’ll learn:
- Key Gen Z Group Traits shaping consumer behavior in 2025—and how to align your brand strategy accordingly.
- How Gen Z is redefining identity—from fluid self-expression to niche communities—and why traditional demographic marketing is no longer enough.
- The rise of “Sustainable Ambition” and “Impact Pragmatists”—and how brands can move from performative messaging to real-world action.
- Practical brand strategies to co-create with Gen Z, ease their pressure, and turn engagement into trust.
This webinar will equip you with the tools to go beyond trends and build authentic connections with Gen Z.
Presented by:
Natalie Griffith, Director of Cultural Insights, Collage Group