Brand tracking tells you what’s happening. But do you know why?
At Collage, we believe that understanding the “why” behind consumer perceptions is key to driving growth. That’s where our Brand Cultural Fluency Quotient (B-CFQ) comes in.
Here’s how B-CFQ enriches your existing brand tracker:
Identify Cultural Growth Levers
Pinpoint where your brand is underperforming for key segments (e.g., low Trust among Hispanic Millennials). Or any Custom Audience.
Activate Deeper Cultural Insight
Tailor messaging, creative, and media to align with culturally relevant values and experiences.
Track Brand Love Through a Cultural Lens
Connect cultural resonance to purchase intent – understand what drives loyalty and where to grow it.
Close the “Why” Gap
B-CFQ explains the why behind traditional brand trackers, giving your team culturally attuned levers for smarter decisions.If your brand is ready to move from tracking what’s happening to understanding what to do next, we’d love to show you how Collage can enrich what you already have in place.