
Four Things You Need to Know About Asian American Marketing
Read on for the latest insights into Asian American consumers on origin, language, and marriage.
Collage Group’s women’s market research helps brands engage women, as they have tremendous buying power and do most of the household shopping.
Fill out the form to download an excerpt from our “Snapshot of American Women” report and read below for the latest consumer trends.
Women’s buying power in the U.S. was more than $6 trillion in 2019, and they are estimated to control 75% of discretionary spending worldwide by 2028. Women are also known do most of the household shopping.
Yet, most women say that brands and advertisers don’t understand them. And, like all consumers, not all women are alike. Key differences across race, ethnicity and generation impact women’s shopping behaviors.
Collage Group’s proprietary ad testing and brand ranking methodologies provide a measurement of how well brands and ads resonate with women in the New Wave of consumers, the intrinsically diverse segment of consumers aged 18 – 39. With these deep consumer insights, brands can engage women with authentic themes and stories that can drive growth for decades to come.
Read on for the latest insights into Asian American consumers on origin, language, and marriage.
As advertising approaches a tipping point in the need to appeal across multiple demographics, marketers are asking “what really works across the wide spectrum of identity that is America today?” Our analysis of ads unpacks the conundrum and reveals some startling insights.
With multicultural consumers comprising an increasing share of younger generations, grasping the intersection between multicultural and digital becomes fundamentally important to marketers.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
July 14, 2022
Understanding & Embracing LGBTQ+ Terminology
Engage the LGBTQ+ community with a deeper understanding of changing expectations and trends in self-identification. Understand the meaning and preferences for terms like non-binary and intersex, and the nuances of personal pronouns. Dig deeper into the labels and/or identifiers each segment prefers and double-click by age, race/ethnicity, and gender when relevant.
Attend this webinar and walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many.