
Get In Touch
There's a world of Data Insight Opportunity just for you
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Juneteenth commemorates the final enforcement of the Emancipation Proclamation on June 19th, 1865, which marked the official abolition of Slavery in the United States.
According to a recent Collage survey, 42 percent of Black Americans, and roughly 10 percent of the total U.S. population, report celebrating this holiday. Black Americans often celebrate with barbecues and cookouts, with many younger members of the segment also listening to music, dressing up, and setting off fireworks. But do they approve of brands including Juneteenth in their marketing and advertising?
Generally, yes. A plurality of Black Americans – 38 percent – say that all brands and companies should celebrate Juneteenth. Across segments, only 6 percent of Americans say brands should never activate on Juneteenth. Many more Americans simply don’t care or are still unfamiliar with the holiday.
In fact, almost one in five Black Americans are unfamiliar with Juneteenth as well. Together, these numbers suggest there is room for brands and organizations to educate Americans on the history and significance of the holiday.
And such messaging is exactly what most Black Americans want from brands activating on Juneteenth. Older Black Americans especially want brands and companies to help explain the holiday’s meaning and importance. Many within the segment also want brands to address issues facing Black Americans today and to show consumers how they can support the Black community. Include these other considerations alongside your main educational message to help your Juneteenth messaging stand out from the crowd.
To learn more about Juneteenth, we suggest the following sources:
And if you’re thinking about donating or encouraging donations for the holiday, please consider these organizations:
Recent Posts
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Stay Informed
Email *:
MARKET RESEARCH
SOLUTIONS
fluen.ci App for Cultural Insights
Consumer Research Data & Tools
RESOURCES
Webinar & Events
ABOUT
Who We Are
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Stay Informed
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Do you know how to apply insights and action steps to signal empathy, understanding, and respect for Multicultural consumers?
Get regular updates to unleash the power of culture for brand growth. Sign up today!