
Get In Touch.
There's a world of Data Insight Opportunity just for you

Juneteenth commemorates the final enforcement of the Emancipation Proclamation on June 19th, 1865, which marked the official abolition of Slavery in the United States.
According to a recent Collage survey, 42 percent of Black Americans, and roughly 10 percent of the total U.S. population, report celebrating this holiday. Black Americans often celebrate with barbecues and cookouts, with many younger members of the segment also listening to music, dressing up, and setting off fireworks. But do they approve of brands including Juneteenth in their marketing and advertising?
Generally, yes. A plurality of Black Americans – 38 percent – say that all brands and companies should celebrate Juneteenth. Across segments, only 6 percent of Americans say brands should never activate on Juneteenth. Many more Americans simply don’t care or are still unfamiliar with the holiday.
In fact, almost one in five Black Americans are unfamiliar with Juneteenth as well. Together, these numbers suggest there is room for brands and organizations to educate Americans on the history and significance of the holiday.
And such messaging is exactly what most Black Americans want from brands activating on Juneteenth. Older Black Americans especially want brands and companies to help explain the holiday’s meaning and importance. Many within the segment also want brands to address issues facing Black Americans today and to show consumers how they can support the Black community. Include these other considerations alongside your main educational message to help your Juneteenth messaging stand out from the crowd.
To learn more about Juneteenth, we suggest the following sources:
And if you’re thinking about donating or encouraging donations for the holiday, please consider these organizations:
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!