Connect with Americans across Gender and Sexuality around the Holidays

LGBTQ+ Americans are especially excited about life getting back to normal so they can participate in public events and celebrate Pride. 

Our latest LGBTQ+ & Gender Holidays & Occasions webinar is an introduction and overview of our research stream that looks at the holidays and occasions that matter most to Americans across sexuality and gender. Read below for a few highlights from the presentation.

LGBTQ and Gender - Holidays and Ocassions deck sample

1. LGBTQ+ People Hold Significantly More Progressive Views on Marriage Proposals

Two-thirds of All Americans Believe that Women Can Propose Marriage to Men.

How LGBTQ+ consumers perceive proposals

2. One in Two Men Enjoy Being the “Grill Master” at Barbecues.

Women are far less likely to enjoy being in charge of grilling duties.

How LGBTQ+ consumers perceive being the "grill master"

3. Costumes and Costume Parties Play a Much Larger Role in the LGBTQ+ Community’s Halloween Celebrations.

How LGBTQ+ consumers perceive Halloween costumes

Explore more connections between consumers and their attitudes across industries with Category Essentials research.

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