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Learn how Americans across sexualities approach their health and wellness. Build trust with LGBTQ+ consumers by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers that prevent them from achieving their best health, and the support and improvements that they need.
January 27, 2023
Jill Rosenfeld – Research Manager
Health and wellness are major aspects of consumers’ daily lives. Americans spend a significant amount of time — and money — tending to their health. All brands, both within and outside of the health and wellness space, must understand consumers’ attitudes and behaviors in this key area of their lives.
Read on and fill out the form for an excerpt from our
Engage LGBTQ+ Health presentation.
Collage Group’s 2023 LGBTQ+ Health and Wellness Pulse Check provides insights across sexuality on:
Key Finding: Perceptions of Health
LGBTQ+ people feel that their mental health requires urgent action.
Continued discrimination and anti-LGBTQ+ violence exacerbate mental health issues. This is especially challenging for LGBTQ+ youth as they’ve yet to discover their full, adult identities.
Key Finding: Barriers
LGBTQ+ patients’ encounters with healthcare providers are riddled with negative experiences that further intensify preexisting emotional barriers to care.
Anti-LGBTQ+ discrimination by medical providers is, unfortunately, common. The fear of mistreatment may compel the members of the community to withhold relevant information from doctors they do not trust.
Key Finding: Support & Improvements
LGBTQ+ people highly value doctors who understand and validate their unique perspectives, challenges, and experiences.
Even providers who don’t discriminate against LGBTQ+ people might not fully understand their nuanced needs or be experienced in serving the community.