Top Brands for Hispanic Consumers: Learnings, Activations and More

Culturally fluent brands can use culture efficiently and effectively to connect across segments. In our latest report, we share the top culturally fluent brands for Hispanic consumers. Are you ready to harness the power of cultural intelligence to win diverse America and accelerate your brand growth?
Reading Time: 2 minutes

August 23, 2023
Sudipti Kumar – Director, Cultural Insights

Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years. To meet our members needs in learning how to best market to Hispanic consumers, we’re sharing a select list of top-ranking brands that resonate uniquely well with this segment and providing sample insights that showcase how to best connect with these consumers.

Fill out the form to download an excerpt from The Top Brands for Hispanic Consumers Analysis from CultureRate:Brand and read below for all the latest insights on this segment.

Top Brands for Hispanic Consumers - Slide Deck Example

This list is based on our analysis of 510 brands tested in 2022 through our CultureRate:Brand process. CultureRate:Brand provides a one-stop solution for our members’ mounting need for a comprehensive, ongoing analysis of the cultural fluency of their brands.

At Collage, we measure cultural fluency by gauging consumer sentiment across 6 key dimensions: Relevance, Fit, Memories, Trust, Advocacy, and Values. These dimensions are weighed and combined to create the Brand Cultural Fluency Quotient (B-CFQ) score. The B-CFQ score gives our members crucial insights into their brand’s resonance across different consumer segments and strategies for improvement.

From all the brands we tested in 2022, we’ve identified the top brands for Hispanic consumers based on their average B-CFQ score and then selected four brands that perform uniquely well with this consumer segment compared to non-Hispanic consumers.

Drive brand growth through Cultural Resonance chart

Download our sample insights above which offers a glimpse into the relevant learnings on what top brands are doing to resonate with Hispanic consumers, and how brands benefit from cross-segment appeal through halo effects. Members can use the full report as a benchmark to compare to and learn from top performing brands for Hispanic consumers.

Contact us today to learn how you can gain access to the full research and more in our world-class Cultural Intelligence Platform.

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Sudipti Kumar

Sudipti Kumar

Sudipti is a Director of Cultural Insights on Collage Group’s Product and Content team. She is a graduate from NYU’s Stern School of Business where she studied finance and marketing, and Columbia University’s School of International and Public Affairs where she received her Masters in Public Administration. In her spare time, Sudipti enjoys reading, cooking, and learning to crochet.

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