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364 search results for: cultural traits


Cultural Traits

Consumer Research | Cultural Traits Across the last several years, Collage Group has been developing powerful new tools to help brands become more Culturally Fluent. Our Cultural Traits are central […]


Our Cultural Experts

Our Cultural ExpertsMeet Collage Group’s blog authors For all media inquiries, please email Quintin Simmons, our Public Relations and Communications Manager, at the link below. Contact Collage Group Natalie Griffith […]


Understanding & Embracing Consumer Identity: Multicultural & LGBTQ+ Terminology

The increasing diversity of American consumers represents a significant cultural movement of our time. For brands, diverse consumers already make up a large percentage of their audience, and race, ethnicity and sexuality are increasingly important to people’s identities. The drive toward inclusivity is essential if marketers want to authentically engage consumer culture—and to do so, they must get their terminology right.