Through our market research we have identified an intrinsically diverse market segment of consumers born 1980 – 2004, referred to as the New Wave. Our research dives deep into this segment’s spending, passions and trends.
Fill out the form to download an excerpt of our Generational Passion Points research specific to Gen Z and Millennials and read below for all the latest insights.
The New Wave includes both Millennial and older Gen Z consumers who represent an intrinsically diverse market segment of consumers born 1980 – 2004. These consumers are among the first in American history to be defined by the multicultural experience.
New Wave consumers are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations. Cultural fluency is key to engaging authentically with these consumers as their tastes and brand loyalties continue to evolve.
Our CultureRate:Brand and CultureRate:Ad studies, specifically, dig deep into this consumer segment, revealing essential insights on trends, preferences and more.
Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Reading Time: 2 minutes. CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.
Reading Time: 4 minutes. American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.
Reading Time: 3 minutes. Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Reading Time: 3 minutes. Discover Gen Z’s unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Reading Time: 4 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
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Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!
