Author: Giana Damianos
Giana Damianos
Associate Director, Cultural Insights
The New AI Playbook for Marketing: How to Use AI Without Losing Consumer Trust
Consumers want AI that helps, not hypes. This report gives marketers the strategies to deliver value without crossing the line.
Drive Brand Relevance with Parents Consumer Focus
Discover Parents’ unique perspectives and motivations through their evolving demographics, complex identities, and actionable Group Traits.
Gen Z and Millennials Are Rewriting the Parenting Playbook
From navigating decision fatigue to cementing brand loyalty, Gen Z and Millennial parents are changing the way families shop, connect, and engage. Parenting today isn’t what it used to be. Gen Z and Millennial parents are navigating an entirely new landscape—one shaped by social media, choice abundance, and evolving expectations around the “right” way to […]
Boomers Aren’t Slowing Down—They’re Shifting Gears
Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.
The Longevity Revolution: Marketing to an Aging and Evolving America
Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting generational landscape for the Longevity Revolution.
Reach Consumers with Insights on Generational Media Habits
Learn how Americans across Generations engage with media, including social media, video content, music, and more.
Drive Brand Love with Parents (and their Kids)
Discover your brand's opportunity to lighten parents’ load by providing tools for teaching their kids about culture. Drive Brand Love.
Leverage Gen Z Trends for Brand & Business Impact
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
2024 Generations Demographics: Size Your Brand’s Opportunities with Updated Demographic Insights
New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations: Gen Z, Millennial, Gen X, and Boomer. Read on to learn more.
Pulse Check on Health in America: Generational Consumers
Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.