Author: Jenny Wolski
Jenny Wolski
Research Manager, Cultural Insights
Joy in Every Tradition: A Guide to Multicultural Winter Holidays
Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing during this key seasonal moment.
The Growth of Multicultural Buying Power: America’s New Economic Engine
Multicultural consumers are powering U.S. growth, reshaping brand strategy and cultural relevance through rising income and influence.
The New Rituals of Well-Being: How Brands Can Meet Consumers at the Intersection of Mental Health and Self-Care
Americans are blending mental health and self-care into daily rituals. Brands must adapt to support well-being across generations.
Celebrations Strategy Guide: How Brands Can Win Gen Z and Millennials Across Categories
This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally meaningful celebrations.
Celebrations Reimagined: How Americans Are Expanding the Way They Celebrate
Americans are redefining celebrations with personal, purpose-driven moments—creating new ways for brands to connect meaningfully.
Game Changers: How to Reach Black Gen Z Gamers Who Are Driving Culture
Best Practices to engage today’s most influential consumers Gaming is no longer just a digital pastime—it’s a cultural force. And at the forefront of this movement are Black Gen Z gamers, a group redefining what it means to engage with games, brands, and the world around them. For these players, gaming is deeply personal. It’s […]
The New Food Trend: Blending Cultural and Bold Flavors Through Co-Creation
In a time of rising food costs, brands can build loyalty by bringing joy back to the table through culture and passion
Strengthening Impact Through Shared Values and Inclusive Campaigns
Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving culture.
Black Consumer Media Habits: Strategies to Maximize Growth
Learn how Black Americans engage with media, including social media, video content, music, and more.