Author: Victor Paredes

victor-paredes

Victor Paredes

Vice President of Cultural Strategy

Victor leverages his expertise in inclusive marketing and advertising in combination with Collage’s proprietary data and insights, to support clients. He is a successful marketing and advertising executive with proven experience in building practices that drive brand equity, sales, traffic, and qualified leads. His marketing experience spans sectors such as entertainment, hospitality, healthcare, consumer packaged goods, retail, and direct to consumer services.

How the Best World Cup Campaigns Won by Putting Culture at the Center

Victor Paredes

For marketers, the FIFA World Cup created an extraordinary opportunity, but also high stakes. Winning required cultural fluency. That was the central takeaway from Collage Group's panel featuring leaders from Coca-Cola, Proximo Spirits (Gran Centenario), and Adsmovil.