Case Studies & Testimonials
Leading brands accelerate business impact with Collage cultural insights
Case Studies
How a Technology Brand Accelerated Market Share Growth with Hispanic Consumers at Retail
Explore how a tech brand drove Hispanic consumer growth at retail through cultural insights, bilingual experiences, and family-first storytelling.
Unlocking Growth by Centering Gen Alpha in the CPG Path to Purchase
See how a leading CPG brand drove growth by engaging Gen Alpha's influence on retail decisions, creating family-first shopping and…
How Cultural Fluency Built Trust and Grew Share in a Commoditized Category
Discover how a top health brand used cultural insights to build trust, drive relevance, and outperform competitors in a crowded…
How A CPG Challenger Brand Activated Cultural Fluency to Compete and Win
The Challenge Brand A, a heritage household cleaning product with deep roots in Hispanic communities, faced a tough competitive landscape….
Building Market Share in Financial Services with Bicultural Hispanics and Asian Consumers
Discover how one bank boosted market share with Bicultural Hispanics & Asians using cultural intelligence. Download the Collage Group case…
How a Beverage Brand Gained Market Share with Cultural Fluency
A challenger alcohol company sought to grow its vibrant tequila brand by partnering with Collage to uncover key insights.
Financial Brand Drives Growth with Hispanic Consumers
Collage’s fluen.ci data, curated content support and CultureRate:Ad testing helped a leading commercial bank build cultural fluency into new tech…
Major Automotive Brand Drove Purchase Intent by +28%
A major automotive company's ads helped increase purchase intent by 28% among Asian Americans, 18% among Black consumers and 19%…
Health Care Retailer Leans into Cultural Drivers for Business Growth
Collage Group designed a partnership solution for a health care retailer, leveraging a suite of research products and nimble service…
Health Insurer Addresses Barriers to Entry for Health Care
Collage quickly delivered relevant members-only insights to get a major health insurance company's marketing team up to speed on multicultural…
U.S. Food Brand Identified Significant Growth Opportunities with Multicultural Consumers
By leveraging our 26B+ data points, Collage helped the food company successfully position itself with multicultural consumers.
Alcoholic Beverage Company Fueled Business Growth with Multicultural Consumers
The alcoholic beverage company incorporated Collage data and insights on Millennial and Gen Z consumers into their creative strategy to…
Increased Brand Love and Advocacy at a Leading Consumer Goods Company
Collage designed a partnership solution for an international consumer goods company that wanted to target diverse consumers in a way…
Drove Automotive Appeal Among Black Consumers
A world-leading automotive brand applied Collage's cultural insights to drive enhancements in advertising that improved cultural resonance.
The remarkable pace of innovation demonstrated by Collage Group is truly impressive. The fluen.ci app has rapidly emerged as an indispensable tool in our marketing and planning endeavors, thanks to its seamless facilitation of the discovery process for distinctive and pertinent cultural insights. This capability significantly distinguishes Collage Group from other consumer intelligence providers. We find it refreshing to assess brand performance within a clean interface, and the added feature of easily accessible comparative industry insights is truly invaluable.”
Arnetta Whiteside, Senior Vice President of Multicultural Consulting, Brand and Agency Readiness Publicis Media
We were extremely satisfied with Collage Group custom services not only because the results were good, but because the team was very collaborative and responsive. The team provided so much context and wealth of knowledge, so we really understood what worked and what didn’t (and why).”
Executive, ViacomCBS
We are very fortunate to be partners and to work alongside Collage. From internal meetings about terminology, and multicultural understanding, and keeping our focus, to very specific tailored programs and research they’ve conducted for us, Collage has been integral to Pernod Ricard’s multicultural journey.”
Christian Arango, Cultural & Inclusive Marketing Manager
Pernod Ricard
[The] best data on multicultural and generational segments. Topics and information are very timely and relevant to what’s happening NOW. [The] platform is easy to use and intuitive – always new innovations/offerings that are super beneficial. Questions are nuanced and relevant.”
Director, Cashmere agency
We are better marketers and insights people because of the insightful and actionable suite of research tools and resources developed by the Collage Group team, and the thought leadership and partnership of each and every staff member.”
Kathy Dini James Meta
Collage has been a strategic partner in guiding our multicultural strategy across the bank, both through our membership and custom work. Their consumer insights & data have helped the work of our diverse segments team immensely. I recommend Collage Group to any brand serious about understanding and winning multiculturals.”
Nelson Siu Vice President & Program Manager, Diverse Segments Strategy, USBank
The level of innate understanding of generations and races is unparalleled. The session was inspiring and educational. It was executed in a unique way, providing the right level of information and discussion time.”
EXECUTIVE, PROCTER & GAMBLE
It’s not easy to create a safe space online in words alone but Collage is able to do so…. I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy CUNA Mutual Group
Our Marketing & Sales teams see the Collage platform as a gold mine of assets and insights. Our Account Director has been extremely helpful and responsive, enabling us to extract significant value from our partnership. We use Collage Group’s tools to guide our portfolio optimization efforts, and to bring cultural nuances to the store-level for our retail partners. The depth and breadth of knowledge offered by Collage has allowed us to quickly find meaningful insights for important decision-making meetings.”
JJ Tellez Trade Marketing Director, Bar-S Foods Co.
The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA
It is critical for us to have partners who provide us with guidance, and data, and even to internally help our teams with training on how to leverage these massive amounts of insights and intelligence. That’s exactly what we’ve been doing with Collage Group – attending webinars, asking questions, collaborating on thought leadership pieces, and providing commentary on the industry as a whole…”
Karen Vega-Porcelli, Inclusive & Multicultural Solutions Lead Global Client Partnerships
Paramount Advertising