Case Studies & Testimonials

Leading brands across 14 industries accelerate their business impact with Collage cultural insights

Case Studies

How a Fortune 500 Automotive Company Drove Purchase Intent by +28%

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Leading National Health Care Retailer Leveraged Cultural Transformation for Business Growth

Challenge Like many businesses, a national health care retailer recognized the dynamic transformation underway in American culture. In 2020, the…

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Major Health Insurer Addressed Barriers to Entry for Health Care

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U.S. Food Brand Identified Significant Growth Opportunities with Multicultural Consumers

U.S. Food Brand Identified Significant Growth Opportunities with Multicultural Consumers

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Alcoholic Beverage Company Fueled Business Growth with Multicultural Consumers

Solution Collage Group developed a Cultural Fluency Roadmap to guide the brand in achieving their business objectives. This included:

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Increased Brand Love and Advocacy at a Leading Consumer Goods Company

Challenge To realize its mission of bringing “Flavor to All”, an international Processed & Packaged Goods Company recognized the need…

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Drove Automotive Appeal Among Black Consumers

Global Automotive Company with $100 Billion in Revenue How a world-leading automotive brand is applying Collage Group’s cultural insights to…

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Built a Product Roadmap with Black Consumer Wine & Spirit Preferences

Global Wine & Spirits Company with $5 Billion Revenue Learn how the world’s leading brands are applying Collage Group’s consumer…

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Improved Online Experiences Fuel Cultural Resonance with Hispanic Consumers

Global FinTech Company with $7 Billion Revenue How a world-leading fintech company is applying Collage Group’s cultural insights to drive enhancements in…

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Evaluation of NPR’s Brand Perception Identified Growth Opportunities

Challenge NPR was founded 50 years ago with the mission to create a more informed public – one challenged and…

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Deep Cultural Insights Informed Mobile Device Brand’s Pride Campaign

Industry: Technology GLOBAL CORPERATE REVENUE: $183 BILLION To demonstrate the company’s commitment to diversity, equity, and inclusion, a global brand…

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Financial Services Brand Fuels Revenue Growth with Deep Competitive Intel

Challenge The Diverse Segments team of a major Financial Services & Banking brand has a dedicated focus on understanding the specific needs…

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Leading Alcoholic Beverage Brand Fuels Growth with Multicultural Consumers by “Showing Up”

Challenge The North American marketing and insights team at an International Alcoholic Beverage Brand with a portfolio of more than 50 premium…

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Leading Automotive Brand Elevates to “Luxury” Status among Multicultural Consumers

Challenge As an International Luxury Auto Brand set out to build its multicultural consumer base to be on par with other luxury…

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The remarkable pace of innovation demonstrated by Collage Group is truly impressive. The app has rapidly emerged as an indispensable tool in our marketing and planning endeavors, thanks to its seamless facilitation of the discovery process for distinctive and pertinent cultural insights. This capability significantly distinguishes Collage Group from other consumer intelligence providers. We find it refreshing to assess brand performance within a clean interface, and the added feature of easily accessible comparative industry insights is truly invaluable.”

Arnetta Whiteside, Senior Vice President of Multicultural Consulting, Brand and Agency Readiness
Publicis Media

We were extremely satisfied with Collage Group custom services not only because the results were good, but because the team was very collaborative and responsive. The team provided so much context and wealth of knowledge, so we really understood what worked and what didn’t (and why).”

Executive, ViacomCBS

We are very fortunate to be partners and to work alongside Collage. From internal meetings about terminology, and multicultural understanding, and keeping our focus, to very specific tailored programs and research they’ve conducted for us, Collage has been integral to Pernod Ricard’s multicultural journey.”

Christian Arango, Cultural & Inclusive Marketing Manager
Pernod Ricard

We are better marketers and insights people because of the insightful and actionable suite of research tools and resources developed by the Collage Group team, and the thought leadership and partnership of each and every staff member.”

Kathy Dini James

Collage has been a strategic partner in guiding our multicultural strategy across the bank, both through our membership and custom work. Their consumer insights & data have helped the work of our diverse segments team immensely. I recommend Collage Group to any brand serious about understanding and winning multiculturals.”

Nelson Siu
Vice President & Program Manager, Diverse Segments Strategy, USBank

The level of innate understanding of generations and races is unparalleled. The session was inspiring and educational. It was executed in a unique way, providing the right level of information and discussion time.”


It’s not easy to create a safe space online in words alone but Collage is able to do so…. I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey.”

Opal E. Tomashevska, CUDE
Director, Multicultural Business Strategy
CUNA Mutual Group

Our Marketing & Sales teams see the Collage platform as a gold mine of assets and insights. Our Account Director has been extremely helpful and responsive, enabling us to extract significant value from our partnership. We use Collage Group’s tools to guide our portfolio optimization efforts, and to bring cultural nuances to the store-level for our retail partners. The depth and breadth of knowledge offered by Collage has allowed us to quickly find meaningful insights for important decision-making meetings.”

JJ Tellez
Trade Marketing Director, Bar-S Foods Co. 

The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.” 

Automotive Industry Executive, Northern CA

It is critical for us to have partners who provide us with guidance, and data, and even to internally help our teams with training on how to leverage these massive amounts of insights and intelligence. That’s exactly what we’ve been doing with Collage Group – attending webinars, asking questions, collaborating on thought leadership pieces, and providing commentary on the industry as a whole…” 

Karen Vega-Porcelli, Inclusive & Multicultural Solutions Lead Global Client Partnerships
Paramount Advertising

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