Case Studies
Case Study By Industry | Alcoholic Beverages Amplifying Multicultural Voices with the Science of Culture CHALLENGE A leading global portfolio of top alcoholic beverage brands
A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.
To realize its mission of bringing “Flavor to All”, an international Processed & Packaged Goods Company recognized the need for a strong foundational understanding of diverse consumers as an imperative for building authentic connection across the total market.
A prominent U.S.-based food company sought to engage a multicultural segment with insights they were hearing via direct consumer feedback. Collage Group’s insights helped them take it a step further, to dive below the surface to capture what consumers weren’t telling them.
A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.
Testimonials
Custom Market Profiler 
“Our Marketing & Sales teams see the Collage platform as a gold mine of assets and insights. Our Account Director has been extremely helpful and responsive, enabling us to extract significant value from our partnership. We use the “Custom Market Profiler” tool to guide our portfolio optimization efforts, and to bring cultural nuances to the store-level for our retail partners. The depth and breadth of knowledge offered by Collage has allowed us to quickly find meaningful insights for important decision-making meetings.”
JJ Tellez
Trade Marketing Director, Bar-S Foods Co.
Consumer Research Platform & Custom Market Research
“Collage has been a strategic partner in guiding our multicultural strategy across the bank, both through our membership and custom work. Their consumer insights & data have helped the work of our diverse segments team immensely. I recommend Collage Group to any brand serious about understanding and winning multiculturals.”
Nelson Siu
Vice President & Program Manager, Diverse Segments Strategy, USBank
Client Service
“Collage is and has been a great partner for Welch’s. Collage’s data and insights is one of our most valuable resources. We are first-year novices and have had a great experience and we look forward to partnering again.”
Kelly Coyne
Head of Consumer and Market Insights, Welch’s
Consumer Research Platform
“The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA
Consumer Research Platform
“[Collage Group’s] partnership is having real impact. I have received incredibly positive feedback on the webinars. THANK YOU for having such a great team and creating such thoughtful, forward-looking work.”
Executive, McCormick & Company
Consumer Research Platform
“I’m a better multicultural marketer for having seen this presentation. Thank you for this incredibly empathetic, insightful presentation.”
Executive, McCormick & Company
Consumer Research Platform
“[The Collage Group Annual Member Roundtable] was very well put together and timely. I have immediately put those learnings to use and am disseminating them to our brand teams/including in a future presentation.”
Executive, E&J Gallo Winery
Custom Market Research
“The level of innate understanding of generations and races is unparalleled. The session was inspiring and educational. It was executed in a unique way providing the right level of information and discussion time.”
Executive, Procter & Gamble
Custom Market Research
“The team was very knowledgeable and helped set up the process of sharing and brainstorming very efficiently!“
Executive, Procter & Gamble
Custom Market Research
“The Collage Group team did a fantastic job of covering various behaviors/trends/barriers/drivers in the IEO space. The focus on diving in by ethnic segment, as well as the difference in Millennial & Gen Z behaviors, was extremely helpful.”
Executive, McDonald’s
Custom Market Research
“We were extremely satisfied with Collage Group custom services] not only because the results were good, but because the team was very collaborative and responsive. The team provided so much context and wealth of knowledge, so we really understood what worked and what didn’t (and why).”
Executive, ViacomCBS
Custom Market Research
“The Collage Group team was great to work with; their expertise in segmentations really came through.”
Executive, Toyota Motor North America
Consumer Research Platform
“[Collage Group] customer service is great, and I’ve found your [member] webinars to be really insightful.”
Executive, A&E Networks
Consumer Research Platform
“[Collage Group’s proprietary insights on LGBTQ+] are so educational, helpful, and informative, especially on performative and disingenuous marketing and “pink washing.”
Executive, SCAN Health Plan
Consumer Research Platform
“Thank you for talking about the nuances of structural racism. This is so important for brands to understand.”
Executive, BCBS of NC
Consumer Research Platform
“Keep these up! I love Collage Group member webinars.”
Executive, Hormel Foods Corporation
Consumer Research Platform
“EXCELLENT JOB TEAM! EXCELLENT!!! Kuddos to the entire Collage Team!“
Executive, ALSAC / St. Jude Children’s Research Hospital
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
