International Luxury Auto Brand called on Collage Group to help it gain a better understanding of what multicultural consumers desire in terms of the luxury auto space.
International Alcoholic Beverage Brand recognized in 2021 that they needed to significantly rethink their marketing to diverse America.
The Diverse Segments team of a major Financial Services & Banking brand has a dedicated focus on understanding the specific needs and preferences of consumers to help inform culturally relevant and authentic in-market executions.
To demonstrate the company’s commitment to diversity, equity, and inclusion, a global brand of consumer electronic devices planned an integrated brand campaign for Pride Month.
NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in the online financial experience that improve cultural resonance.
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.
To realize its mission of bringing “Flavor to All”, an international Processed & Packaged Goods Company recognized the need for a strong foundational understanding of diverse consumers as an imperative for building authentic connection across the total market.
A leading global portfolio of top alcoholic beverage brands needed to deepen their understanding of culture. Their North America operation launched an initiative in 2019 to future-proof their brands through a comprehensive “Cultural Fluency” audit of 20 brands including select competitors.
A prominent U.S.-based food company sought to engage a multicultural segment with insights they were hearing via direct consumer feedback. Collage Group’s insights helped them take it a step further, to dive below the surface to capture what consumers weren’t telling them.
A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.
A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.
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Engage Black Consumers: How Authenticity Drives Results
One third of Black Americans say that they will stop using or buying from a brand whose advertising lacks racial and ethnic diversity. Are your campaigns optimized and engaging enough for this dynamic and diverse segment?
