Archives: Case Studies
How a Major Media Company Drove +19% Ad Sales Growth
Turning Cultural Intelligence Into a Sales Advantage The Challenge ACME Media’s ad sales organization was hitting familiar headwinds: The SVP of Ad Sales knew the team needed to move from transactional selling to a more consultative, insight-led approach — without slowing the sales motion. The Insight Advertisers don’t just want reach. They want confidence. ACME […]
Driven to Be Seen
How Toyota Built an Award-Winning Campaign By Celebrating the Ambition of Black Men The Challenge Black men have long shaped car culture in the United States—but automotive advertising rarely reflects that influence with the same depth. Toyota saw an opportunity to change that. The brand wanted to build a campaign that genuinely connected with Black […]
Bold Flavor. Bold Growth.
How a Leading Flavor Brand Turned Street Taco Culture into +4% Market Share Growth with Hispanic Gen Z The Challenge A leading flavor brand had strong household penetration but was losing cultural relevance with younger consumers. While it remained a pantry staple for many families, the next generation of home cooks was discovering bold global […]
Leading National Health Care Retailer Strengthened Cultural Relevance to Drive Consumer Growth
Strengthen cultural relevance and reach diverse consumers with Collage’s cultural intelligence solutions tailored for multicultural growth.
Finger Lickin’ Fast
How a Major Quick Service Restaurant Chain Drafted Behind F1’s Cultural Momentum to Drive +8% New Customer Growth Among Young Multicultural Fans The Challenge A major Quick Service Restaurant chain faced an unavoidable reality: while the brand remained iconic, it was increasingly perceived by younger consumers as “old fashion” rather than a culturally relevant choice. […]
From Side Hustle to Financial Trust
How a Leading Financial Brand Turned an Underserved “Gig Workforce” Into +15% Market Share Growth The Challenge A major financial services company faced a familiar growth ceiling: its core customers were aging while one of the fastest-growing segments of the US workforce, gig workers, was entering the financial system through entirely different pathways. Independent workers […]
How a Utilities Company Rebuilt Trust Through Inclusive Marketing
The Challenge A major utilities provider found itself facing a crisis of public trust. Following a series of natural disasters and a period of rate increases, customer sentiment had soured. Communities – particularly those most vulnerable – voiced concerns about reliability, safety, and the lack of clear communication from the brand. Public discourse reflected frustration, […]
How a Technology Brand Accelerated Market Share Growth with Hispanic Consumers at Retail
Explore how a tech brand drove Hispanic consumer growth at retail through cultural insights, bilingual experiences, and family-first storytelling.
Unlocking Growth by Centering Gen Alpha in the CPG Path to Purchase
See how a leading CPG brand drove growth by engaging Gen Alpha's influence on retail decisions, creating family-first shopping and media strategies.
How Cultural Fluency Built Trust and Grew Share in a Commoditized Category
Discover how a top health brand used cultural insights to build trust, drive relevance, and outperform competitors in a crowded wellness market.