Archives: Case Studies
How a Utilities Company Rebuilt Trust Through Inclusive Marketing
The Challenge A major utilities provider found itself facing a crisis of public trust. Following a series of natural disasters and a period of rate increases, customer sentiment had soured. Communities – particularly those most vulnerable – voiced concerns about reliability, safety, and the lack of clear communication from the brand. Public discourse reflected frustration, […]
How a Technology Brand Accelerated Market Share Growth with Hispanic Consumers at Retail
Explore how a tech brand drove Hispanic consumer growth at retail through cultural insights, bilingual experiences, and family-first storytelling.
Unlocking Growth by Centering Gen Alpha in the CPG Path to Purchase
See how a leading CPG brand drove growth by engaging Gen Alpha's influence on retail decisions, creating family-first shopping and media strategies.
How Cultural Fluency Built Trust and Grew Share in a Commoditized Category
Discover how a top health brand used cultural insights to build trust, drive relevance, and outperform competitors in a crowded wellness market.
How A CPG Challenger Brand Activated Cultural Fluency to Compete and Win
The Challenge Brand A, a heritage household cleaning product with deep roots in Hispanic communities, faced a tough competitive landscape. Competitor Brand B dominated the market with overwhelming brand recognition, trust, and distribution. At face value, Brand A’s head-to-head performance seemed bleak, trailing across nearly every key brand metric. But underneath these broad averages, a […]
Building Market Share in Financial Services with Bicultural Hispanics and Asian Consumers
Discover how one bank boosted market share with Bicultural Hispanics & Asians using cultural intelligence. Download the Collage Group case study.
How a Beverage Brand Gained Market Share with Cultural Fluency
A challenger alcohol company sought to grow its vibrant tequila brand by partnering with Collage to uncover key insights.
Financial Brand Drives Growth with Hispanic Consumers
Collage’s fluen.ci data, curated content support and CultureRate:Ad testing helped a leading commercial bank build cultural fluency into new tech products.
Major Automotive Brand Drove Purchase Intent by +28%
A major automotive company's ads helped increase purchase intent by 28% among Asian Americans, 18% among Black consumers and 19% among Hispanic consumers.
Health Care Retailer Leans into Cultural Drivers for Business Growth
Collage Group designed a partnership solution for a health care retailer, leveraging a suite of research products and nimble service models.