Archives: Case Studies

Driving +8% New Consumer Acquisition Through Fandom X Sponsorship

April Vincent

The Challenge A major quick-service restaurant (QSR) brand set out to attract new, culturally diverse consumers by exploring a cultural moments & passion points strategy rooted in cultural affinity. Brand momentum was a challenge, consumers did not see the brand as a brand on the rise – it was an aging treat they could ignore. […]

Unlocking 15% Market Share Growth with Point-of-Entry Financial Consumers

April Vincent

The Challenge A leading financial services company was facing fierce competition and needed to identify a new source of growth. Specifically, the brand aimed to drive long-term growth by engaging an underserved yet high-potential consumer group: Gig Economy Worker. These consumers were entering critical life stages – such as beginning to save, pay off debt, […]

How a Utilities Company Rebuilt Trust Through Inclusive Marketing

April Vincent

The Challenge A major utilities provider found itself facing a crisis of public trust. Following a series of natural disasters and a period of rate increases, customer sentiment had soured. Communities – particularly those most vulnerable – voiced concerns about reliability, safety, and the lack of clear communication from the brand. Public discourse reflected frustration, […]

How a Technology Brand Accelerated Market Share Growth with Hispanic Consumers at Retail

April Vincent

Explore how a tech brand drove Hispanic consumer growth at retail through cultural insights, bilingual experiences, and family-first storytelling.

Unlocking Growth by Centering Gen Alpha in the CPG Path to Purchase

April Vincent

See how a leading CPG brand drove growth by engaging Gen Alpha's influence on retail decisions, creating family-first shopping and media strategies.

How Cultural Fluency Built Trust and Grew Share in a Commoditized Category

April Vincent

Discover how a top health brand used cultural insights to build trust, drive relevance, and outperform competitors in a crowded wellness market.

How A CPG Challenger Brand Activated Cultural Fluency to Compete and Win

April Vincent

The Challenge Brand A, a heritage household cleaning product with deep roots in Hispanic communities, faced a tough competitive landscape. Competitor Brand B dominated the market with overwhelming brand recognition, trust, and distribution. At face value, Brand A’s head-to-head performance seemed bleak, trailing across nearly every key brand metric. But underneath these broad averages, a […]

Building Market Share in Financial Services with Bicultural Hispanics and Asian Consumers

April Vincent

Discover how one bank boosted market share with Bicultural Hispanics & Asians using cultural intelligence. Download the Collage Group case study.

How a Beverage Brand Gained Market Share with Cultural Fluency

April Vincent

A challenger alcohol company sought to grow its vibrant tequila brand by partnering with Collage to uncover key insights.

A view from the bottom of hands holding phones

Financial Brand Drives Growth with Hispanic Consumers

Elizabeth Jackson

Collage’s fluen.ci data, curated content support and CultureRate:Ad testing helped a leading commercial bank build cultural fluency into new tech products.