Archives: Case Studies
Driving +8% New Consumer Acquisition Through Fandom X Sponsorship
The Challenge A major quick-service restaurant (QSR) brand set out to attract new, culturally diverse consumers by exploring a cultural moments & passion points strategy rooted in cultural affinity. Brand momentum was a challenge, consumers did not see the brand as a brand on the rise – it was an aging treat they could ignore. […]
Unlocking 15% Market Share Growth with Point-of-Entry Financial Consumers
The Challenge A leading financial services company was facing fierce competition and needed to identify a new source of growth. Specifically, the brand aimed to drive long-term growth by engaging an underserved yet high-potential consumer group: Gig Economy Worker. These consumers were entering critical life stages – such as beginning to save, pay off debt, […]
How a Utilities Company Rebuilt Trust Through Inclusive Marketing
The Challenge A major utilities provider found itself facing a crisis of public trust. Following a series of natural disasters and a period of rate increases, customer sentiment had soured. Communities – particularly those most vulnerable – voiced concerns about reliability, safety, and the lack of clear communication from the brand. Public discourse reflected frustration, […]
How a Technology Brand Accelerated Market Share Growth with Hispanic Consumers at Retail
Explore how a tech brand drove Hispanic consumer growth at retail through cultural insights, bilingual experiences, and family-first storytelling.
Unlocking Growth by Centering Gen Alpha in the CPG Path to Purchase
See how a leading CPG brand drove growth by engaging Gen Alpha's influence on retail decisions, creating family-first shopping and media strategies.
How Cultural Fluency Built Trust and Grew Share in a Commoditized Category
Discover how a top health brand used cultural insights to build trust, drive relevance, and outperform competitors in a crowded wellness market.
How A CPG Challenger Brand Activated Cultural Fluency to Compete and Win
The Challenge Brand A, a heritage household cleaning product with deep roots in Hispanic communities, faced a tough competitive landscape. Competitor Brand B dominated the market with overwhelming brand recognition, trust, and distribution. At face value, Brand A’s head-to-head performance seemed bleak, trailing across nearly every key brand metric. But underneath these broad averages, a […]
Building Market Share in Financial Services with Bicultural Hispanics and Asian Consumers
Discover how one bank boosted market share with Bicultural Hispanics & Asians using cultural intelligence. Download the Collage Group case study.
How a Beverage Brand Gained Market Share with Cultural Fluency
A challenger alcohol company sought to grow its vibrant tequila brand by partnering with Collage to uncover key insights.
Financial Brand Drives Growth with Hispanic Consumers
Collage’s fluen.ci data, curated content support and CultureRate:Ad testing helped a leading commercial bank build cultural fluency into new tech products.