Category: African American
From Coins to Confidence: What Crypto Tells Us About Consumers’ Financial Outlook
Emerging attitudes toward crypto reveal how Multicultural and younger consumers are redefining trust, control, and confidence in financial services.
Joy in Every Tradition: A Guide to Multicultural Winter Holidays
Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing during this key seasonal moment.
“Where Code Meets Culture” by Amit Shah
“Where Code Meets Culture” by Amit Shah explores how technology, AI, and culture intersect—reshaping marketing, insights, and human creativity.
Multicultural Audio: Social and globally influential
In 2025, audio has evolved far beyond entertainment. It’s become a shared language of identity, creativity, and community — where listeners don’t just consume, they participate. From playlists to podcasts, the soundtrack of everyday life is now a reflection of who people are and what they value most. Our latest insights reveal that Multicultural Americans […]
Multicultural Streaming: Drivers of Video Reinvention
Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media engagement.
Multicultural Social Media: How Subculture Powers Trust
Discover how Multicultural consumers are redefining social media influence, trust, and identity in the 2025 media landscape.
The Growth of Multicultural Buying Power: America’s New Economic Engine
Multicultural consumers are powering U.S. growth, reshaping brand strategy and cultural relevance through rising income and influence.
Harness the Power of HBCU Homecoming
Discover how HBCU homecomings shape culture, pride, and community while creating powerful brand opportunities with Black America.
Small Bites, Big Impact: A Marketing Playbook for Snack Brands Reaching Multicultural Consumers
Multicultural consumers are transforming snack trends with bold flavors, transparency, and functional benefits that shape the future of snacking.
Why Trust Is the Next Battleground in Alcohol Marketing
Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.