“Where Code Meets Culture” by Amit Shah

In his thought-provoking presentation at Collage’s 2025 Cultural Fluency Summit, Amit explores the intersection of technology and humanity—where code meets culture. Tracing the evolution of algorithms and AI from the early days of Facebook and the first iPhone to today’s pervasive intelligent systems, he reveals how the digital world has reshaped not only marketing and insights but the way we interpret meaning itself. Amit challenges us to see ourselves, whether as professionals or consumers, as translators navigating the powerful dialogue between data, creativity, and culture.