Category: Generations
Women’s Wellness Playbook: Unlock Brand Relevance with Women Redefining Health, Wellness, and Beauty at Midlife
Women are redefining midlife on their own terms. Learn how your brand can lead with brand relevance, credibility, and care in this rapidly growing space.
AI Marketing Playbook: Build Trust with Consumers
Consumers want AI that helps, not hypes. This report gives marketers the strategies to deliver value without crossing the line.
The Loyalty Opportunity: Why Authenticity Always Wins in Uncertain Times
In tough times, cutting marketing budgets and authenticity may seem wise—but that reflex can cause lasting damage to brand trust and growth.
Modern Masculinity: Engaging Multicultural Men with Grooming
Skincare and scent are helping Young Multicultural Men set new standards for how they show up in the world. This guide breaks down what brands need to know—and do—to engage this audience with relevance and impact. Men’s personal care is booming—and Young Multicultural Men are driving the shift. For them, grooming is central to identity, […]
The Road Ahead: Gen Z’s Impact on Auto
Explore how Gen Z is redefining car ownership with new expectations around digital integration, practicality, and brand purpose.
Gen AI in Marketing: Read the Room to Refine Your Brand Strategy
Learn how to win over Gen Z, Millennials, and Multicultural consumers as generative AI transforms marketing and reshapes consumer expectations.
Cultural Cocktails: A Night of Insight, Connection, and Cultural Fluency
In a rapidly changing marketplace, understanding the cultural shifts shaping consumer behavior is no longer optional—it’s essential. That’s why Collage hosted Cultural Cocktails, an exclusive evening bringing together a vibrant community of industry professionals who are passionate about cultural insight and inclusive marketing. Attendees connected over drinks, shared experiences, and explored new ideas in an intimate, […]
Gen Z and Millennials Are Rewriting the Parenting Playbook
From navigating decision fatigue to cementing brand loyalty, Gen Z and Millennial parents are changing the way families shop, connect, and engage. Parenting today isn’t what it used to be. Gen Z and Millennial parents are navigating an entirely new landscape—one shaped by social media, choice abundance, and evolving expectations around the “right” way to […]
Strengthening Impact Through Shared Values and Inclusive Campaigns
Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving culture.
Boomers Aren’t Slowing Down—They’re Shifting Gears
Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.