Category: Generations
Boomers Aren’t Slowing Down—They’re Shifting Gears
Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.
Consumer Reactions to Tariffs and Price Increases
A recent survey by Collage explores how tariffs and rising prices are influencing consumer behavior and perceptions.
Building Trust in Turbulent Times: Break the Backlash Cycle to Ensure Long-Term Growth
Brands that stay true to DEI values and adapt wisely build trust, avoid backlash, and drive long-term growth in an evolving cultural landscape.
Reach Consumers at Pivotal Momets with New Life Stage Insights and Audiences
Understanding when consumer audiences are making key life decisions is just as important as knowing who they are.
Score Big with NFL’s Growing Fanbase
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
Cultural Fluency Imperative Infographic
Inclusive marketing and Cultural Fluency aren’t optional for brands aiming for sustainable growth—they are essential.
Engage Consumers across Key Life Stages: Financial Services
Explore financial priorities of consumers entering new life stages—having a baby, starting a job, or retiring—and how brands can meet their evolving needs.
The Longevity Revolution: Marketing to an Aging and Evolving America
Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting generational landscape for the Longevity Revolution.
Learn How the World’s Leading Brands Are Elevating Their Voice with Cultural Intelligence
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
Growing Beyond the Core: Accelerate Revenue With Incremental Audiences
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental Audiences.