Category: Millennial
Millennials: Evolving Lives, Enduring Interests
Millennials are redefining travel, media, and gaming through purpose, creativity, and connection—reshaping how brands inspire loyalty.
The New Rituals of Well-Being: How Brands Can Meet Consumers at the Intersection of Mental Health and Self-Care
Americans are blending mental health and self-care into daily rituals. Brands must adapt to support well-being across generations.
5 Ways to Engage Hispanic Parents through Media
Discover how Hispanic parents are reshaping family media with interactive, culturally relevant, and authentic experiences.
The Millennial Pour: Trends & Routines in Beer Drinking
52% of Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency. Millennials are changing how beer is chosen, enjoyed, and shared. Once the force behind the craft beer boom, Millennials remain the most adventurous beer drinkers. They rotate between craft IPAs, seasonal releases, […]
Celebrations Strategy Guide: How Brands Can Win Gen Z and Millennials Across Categories
This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally meaningful celebrations.
Celebrations Reimagined: How Americans Are Expanding the Way They Celebrate
Americans are redefining celebrations with personal, purpose-driven moments—creating new ways for brands to connect meaningfully.
Winning Gen Z & Millennials Through Memorable Brands
Explore how brands can build emotional connections and lasting memories with Gen Z and Millennials through resonance and cultural relevance.
Winning Millennial Parents This Back-to-School Season
Explore how Millennial Parents are transforming back-to-school shopping with early starts, hybrid browsing, and family-driven purchase decisions
Building Trust across Generations in Home Care
Uncover how home care brands can build trust across Gen Z, Millennials, Gen X, and Boomers through transparency, identity, and reliability.
Gen Z Is Driving a New Automotive Future
Gen Z is transforming car ownership and mobility expectations. Explore how brands can adapt to their digital-first, purpose-driven mindset.