Category: Hispanic
Multicultural Streaming: Drivers of Video Reinvention
Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media engagement.
Multicultural Social Media: How Subculture Powers Trust
Discover how Multicultural consumers are redefining social media influence, trust, and identity in the 2025 media landscape.
Unlocking the Hispanic Consumer Mindset: Culture, Media, and Trust
Unlocking the Hispanic Consumer Mindset Hispanics are the fastest-growing multicultural consumer group in the U.S.—and one of the most influential. With their expanding size, cultural impact, and purchasing power, this audience is shaping the future of American culture, media, and brand engagement. Collage Group’s latest insights uncover how Hispanic consumers’ values, habits, and expectations are […]
5 Ways to Engage Hispanic Parents through Media
Discover how Hispanic parents are reshaping family media with interactive, culturally relevant, and authentic experiences.
21+ Hispanic Holidays & Occasions: A Toast to Life
Hispanic adults infuse everyday life with celebration. Explore how tradition, connection, and premium choices shape cultural moments.
How Heritage Leaning Hispanics are Shaping the Market
Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than communication; it’s a reflection of identity, family, and culture. This segment isn’t just growing—it’s shaping the way brands must think about engagement in multicultural marketing. Emerging insights show that 98% of Heritage-Leaning Hispanics say they speak Spanish when spending time […]
Small Bites, Big Impact: A Marketing Playbook for Snack Brands Reaching Multicultural Consumers
Multicultural consumers are transforming snack trends with bold flavors, transparency, and functional benefits that shape the future of snacking.
Year-Round Joy: What Drives Hispanic Celebrations
Discover how Hispanic celebrations reflect family, heritage, and emotion—and why brands that honor these moments earn long-term consumer loyalty.
Why Trust Is the Next Battleground in Alcohol Marketing
Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.
Shifting Hispanic Priorities: Why Trust Is Built on Safety, Belonging, and Cultural Relevance
Explore how Hispanic consumers value trust, safety, and cultural relevance, and why brands must adapt to shifting priorities in 2025.