Category: Millennial
The Millennial Pour: Trends & Routines in Beer Drinking
52% of Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency. Millennials are changing how beer is chosen, enjoyed, and shared. Once the force behind the craft beer boom, Millennials remain the most adventurous beer drinkers. They rotate between craft IPAs, seasonal releases, […]
Celebrations Strategy Guide: How Brands Can Win Gen Z and Millennials Across Categories
This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally meaningful celebrations.
Celebrations Reimagined: How Americans Are Expanding the Way They Celebrate
Americans are redefining celebrations with personal, purpose-driven moments—creating new ways for brands to connect meaningfully.
Winning Gen Z & Millennials Through Memorable Brands
Explore how brands can build emotional connections and lasting memories with Gen Z and Millennials through resonance and cultural relevance.
Winning Millennial Parents This Back-to-School Season
Explore how Millennial Parents are transforming back-to-school shopping with early starts, hybrid browsing, and family-driven purchase decisions
Building Trust across Generations in Home Care
Uncover how home care brands can build trust across Gen Z, Millennials, Gen X, and Boomers through transparency, identity, and reliability.
Gen Z Is Driving a New Automotive Future
Gen Z is transforming car ownership and mobility expectations. Explore how brands can adapt to their digital-first, purpose-driven mindset.
Winning Trust Across Generations: A Key to Unlocking Travel Demand
Travel brands face a growing trust gap across generations, with Gen Z, Millennials, Gen X, and Boomers each holding unique travel expectations.
Modern Masculinity: Engaging Multicultural Men with Grooming
Skincare and scent are helping Young Multicultural Men set new standards for how they show up in the world. This guide breaks down what brands need to know—and do—to engage this audience with relevance and impact. Men’s personal care is booming—and Young Multicultural Men are driving the shift. For them, grooming is central to identity, […]
Gen AI in Marketing: Read the Room to Refine Your Brand Strategy
Learn how to win over Gen Z, Millennials, and Multicultural consumers as generative AI transforms marketing and reshapes consumer expectations.