Category: Millennial

Health Care Across Generations

Giana Damianos

Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.

America Now: Life Priorities Across Generations

Giana Damianos

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Learn how acculturation and race impact Hispanic identity.

America Now: Gen Z Women Key Issue – Sexism

Jenny Wolski

More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?

Revealed: Top 20 Ads and Brands Resonating Across Diverse America

Quintin Simmons

Lysol, Netflix, Google, and Band-Aid rank among the most Culturally Fluent brands in our analysis of more than 500 brands and 200 ads across the last 18 months.

Media Consumption Across Generations

Giana Damianos

Optimize your brand’s connection with consumers across generations by understanding where they consume media content, and why they’re going there to do so.

Essentials of Millennial Consumers, 2021

Katie Hockstein

Want to better connect with Millennials? Read on for five things your brand needs to know to authentically connect with the Millennial generational cohort.

How Consumers Across Generations Celebrate Halloween

Katie Hockstein

Learn how consumers across generational segments interact with and celebrate Halloween.

How Consumers Engage with Cookouts and Barbecues

Katie Hockstein

Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience cookouts and barbecues.

Consumer Attitudes Towards the Olympics

Katie Hockstein

Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience the Olympics.