Category: African American
New Consumer Spending Shifts – Actionable Insights for Your Brand
Explore our Economic Tracker for 2025 insights on consumer behavior, value, and multicultural marketing. Download the preview now.
Modern Masculinity: Engaging Multicultural Men with Grooming
Skincare and scent are helping Young Multicultural Men set new standards for how they show up in the world. This guide breaks down what brands need to know—and do—to engage this audience with relevance and impact. Men’s personal care is booming—and Young Multicultural Men are driving the shift. For them, grooming is central to identity, […]
Gen AI in Marketing: Read the Room to Refine Your Brand Strategy
Learn how to win over Gen Z, Millennials, and Multicultural consumers as generative AI transforms marketing and reshapes consumer expectations.
Amplify Black Americans’ Cultural Influence to Ignite Trust
Black Americans are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.
Score Big with NFL’s Growing Fanbase
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
Black Consumer Media Habits: Strategies to Maximize Growth
Learn how Black Americans engage with media, including social media, video content, music, and more.
Invest in Hispanic Consumers: 2025’s Top Demographic Shifts
Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting multicultural landscape.
Multicultural Consumer Media Habits & Preferences
Learn how Multicultural Americans engage with media, including social media, video content, music, and more.
Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns
Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers.
The Top Brands for Black Consumers: Leading with Cultural Co-Creation
Learn how leading brands leverage deep insights to create highly compelling omnichannel campaigns that fuel growth with Black consumers.