Category: Multicultural
The Loyalty Opportunity: Why Authenticity Always Wins in Uncertain Times
In tough times, cutting marketing budgets and authenticity may seem wise—but that reflex can cause lasting damage to brand trust and growth.
The New Food Trend: Blending Cultural and Bold Flavors Through Co-Creation
In a time of rising food costs, brands can build loyalty by bringing joy back to the table through culture and passion
Modern Masculinity: Engaging Multicultural Men with Grooming
Skincare and scent are helping Young Multicultural Men set new standards for how they show up in the world. This guide breaks down what brands need to know—and do—to engage this audience with relevance and impact. Men’s personal care is booming—and Young Multicultural Men are driving the shift. For them, grooming is central to identity, […]
Gen AI in Marketing: Read the Room to Refine Your Brand Strategy
Learn how to win over Gen Z, Millennials, and Multicultural consumers as generative AI transforms marketing and reshapes consumer expectations.
Win Asian American Drivers Through Reliability & Innovation
Explore the evolving expectations of Asian American car buyers and how cultural values are driving preferences in safety, design, and innovation.
The Power of Spanish to Fuel Growth
Embracing culturally authentic Spanish strengthens trust, deepens connections, and positions brands for growth in an evolving U.S. market.
Cultural Cocktails: A Night of Insight, Connection, and Cultural Fluency
In a rapidly changing marketplace, understanding the cultural shifts shaping consumer behavior is no longer optional—it’s essential. That’s why Collage hosted Cultural Cocktails, an exclusive evening bringing together a vibrant community of industry professionals who are passionate about cultural insight and inclusive marketing. Attendees connected over drinks, shared experiences, and explored new ideas in an intimate, […]
Amplify Black Americans’ Cultural Influence to Ignite Trust
Black Americans are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.
Strengthening Impact Through Shared Values and Inclusive Campaigns
Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving culture.
Consumer Reactions to Tariffs and Price Increases
A recent survey by Collage explores how tariffs and rising prices are influencing consumer behavior and perceptions.