Category: Multicultural
Political Polarization and the Influence of Non-Conformists
As America approaches the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing, demonstrating a clear alignment with their values and beliefs. And politics plays a significant role in shaping these values.
Engage Hispanic Consumers: How Culture Shapes Buying Behavior
Discover Hispanic consumers’ unique perspectives and motivations through their evolving identities and actionable Group Traits with the 2024 updates to our research, now including trended data.
Navigate Polarizing Emotions and Decision-Making in American Consumers
Is your brand truly connecting with and engaging consumers across demographic segments? Explore top performing brands and learn how they are winning across complex audiences to enhance your own marketing and communication strategies.
Engage Diverse America with an Impactful Media Strategy
How do you create a digital media strategy that truly captivates diverse America? As a marketer, you’re presented with a unique opportunity to enthrall and engage your audience through media channels. Learn how in our step-by-step guide.
The Top Ads for Black Consumers: Analysis from CultureRate:Ad
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
Explore How Your Brand Stacks Up Against Your Competitors & Category
Check out our new Head-to-Head brand dashboard in fluen.ci, which can be pre-loaded with a thousand brands. View these brands side-by-side to quickly spot opportunities, threats, and inspiration. That’s 499,500 different combinations of comparisons!
Beyond Halftime: Super Bowl Ads Culturally Deconstructed
From Beyoncé’s powerhouse presence to e.l.f. Cosmetics’ courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions and innovation. Dive into our panel’s breakdown, uncovering the hits, misses, and the game-changing moments that define the future of advertising.
Black History Month: Insights for Authentic Engagement & Empowerment
Black History Month, February 1—29, 2024, is a key opportunity for brands to celebrate Black achievements and contributions to American culture. Black cultural holidays are booming in the United States, and Black Americans don’t shy away from acknowledging the hard realities of Black history, even as they celebrate.
Earn Recognition with 2024 HMC Strategic Excellence Awards
The Hispanic Marketing Council (HMC) is accepting entries for their Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and cultural fluency. Collage Group is excited to announce that we will be acting as an exclusive sponsor and partner of the awards.
Leverage Hispanic Media Insights for Brand Impact
Multicultural Americans spend an enormous amount of time and attention in the digital media space. Hispanic Americans especially are super users: they spend their time across many platforms, social media and otherwise, especially those that support Hispanics and allow them to stay connected to family and friends.