Category: Uncategorized
Hispanic Heritage Month— Brands Need Engagement Strategies, Not Celebrations
Evaluate your current strategies for reaching and engaging Hispanic consumers. Are your efforts authentic, inclusive and relevant? Should you do some original research? Sure, if you have the time and money. But there are great secondary sources. Have you spoken to bespoke multicultural researchers such as Collage Group? Have you spoken to people close to […]
Only 4% of Latinos Use the Term ‘Latinx’ but Awareness has Almost Doubled in the Last Five Years
A study by Collage Group provided insights into the major trends concerning how people with Latin American heritage feel about the various terms used to identify them. According to the survey, conducted exclusively with people of Spanish-speaking Latin American origin for this portion, the preferred term was “Hispanic” (35%) over “Latino” (21%).
YouTube, WhatsApp Power Multicultural Media Use
Multicultural audiences engage with media somewhat differently, and new research from Collage uncovers some connection powerhouses. Black and Asian audiences spend more time on YouTube than any other channel, at 45% and 48%, respectively, and say it is gaining trust more quickly than other platforms.
Drive Growth: Lean into Day-to-Day Consumer Experiences
Cultural Fluency Summit Promises to Guide Brands to Unify Consumers According to a first look at our flagship annual report, America Now, rolling out at our 2024 Cultural Fluency Summit on Wednesday, Oct. 9 in NYC, consumers are less focused on specific identities purely as a function of representation, than on wanting brands to show […]
How Halo Effects Help Brands Win with Cultural Relevance
Understand what Halo Effects are and how your brand can break the tradeoff between spend that targets diverse segments or intended to appeal to the mainstream
Product Features and Insights for Depth and Actionability
Transforming Collage into the only cultural intelligence engine that fuses consumer, brand and industry insights focused on developing new features.
Harnessing Brand Love for Sustained Growth and Success
In our latest blog, we dive into how understanding and leveraging Brand Love can elevate your marketing strategies, create meaningful consumer connections, and boost your competitive edge.
Why Culture Matters
Understanding cultural expressions and origins unlocks the most powerful motivators of consumer behavior.