Category: Uncategorized
The Top 10 Insights Brands Must Leverage to Drive Growth in a Changing America
As we approach the final holiday season of 2024, we’ve curated the ultimate gift for your strategy toolkit: a collection of the year’s most impactful consumer insights. These insights, drawn from our most downloaded and shared content, reveal the cultural, demographic, and generational forces shaping the marketplace—and how your brand can capitalize on them. This […]
Most Parents Say Social Media, Polarization has Made Their Job Harder than in the Past: Survey
The Collage Group, a consumer research firm based in Bethesda, Maryland, reported this week that 78% of parents of school-aged children responding to a recent survey agreed with the statement that “being a parent in today’s world is more difficult than it used to be.”
New: C-Pulse™
Collage offers a deep dive into trends across diverse consumer segments. Discover new insights and trends from today’s cultural transformation.
Five Smart CMO Moves For Successful Multicultural Marketing
During interactions with marketing leaders across the industry, CMOs frequently ask how they can build their multicultural marketing knowledge and that of their organizations.
Diverse Data Matters: Unpacking AI, Culture, and Inclusivity at BlackWeek
Despite the power of AI, Zekeera Belton, Vice President of Customer Success & Cultural Strategist at Collage Group reminded the audience that human oversight is still critical — especially when it comes to cultural representation. “AI is a tool to enhance our work, not replace it,” she explained. It’s not enough to gather surface-level insights […]
Collage Honors Brands’ Progress in Cultural Fluency with Cultural Fluency Maker Awards
Awards announced at flagship annual event, Cultural Fluency Summit
The Real Reasons Why So Many Brands Have Broken Their DEI Promises
David Evans, chief insights officer for consumer intelligence firm Collage Group, points to another factor he believes has prompted brands’ cool on DEI. It’s an incident known as the “Brew-haha.” “Not only did you see largely white, largely conservative individuals backlashing,” Evans said, “but LGBT+ communities and their allies backlashed as well.”
How Gen Z Engaged with Beauty Content in Q3
While 63% of LGBTQ+ adults say they don’t see their lifestyle represented enough in advertising, per April 2024 data from YouGov, the same percentage say advertising that only happens during or around Pride Month seems insincere, per July 2023 data from Collage Group.
From Ford To Lowe’s, These 7 Brands Reversed Their Big DEI Promises This Year
With hot-button issues like reproductive rights and affirmative action at the center of ever more heated debates on TV and online, many brands are pulling back from initiatives that didn’t feel so risky two years ago. “We know historically that brands lockdown for major potentially polarizing events like elections,” said David Evans, chief insights officer […]
What Marketers Get Most Wrong About Consumers
There’s some data from Collage Group which shows the reasons why U.S. LGBTQ+ adults feel that LGBTQ+-focused ads seem insincere. This is from last year, the number one reason was, “Only happens during or around Pride Month.”