Consumer Research Platforms

10+ Years of Consumer Insights • 300+ Studies • 35 Original Studies Each Year • New Data 3-to-4 Times a Month

Latinum | Multicultural Consumer Research

Deep dive into Hispanic, Asian & Black consumer behaviors and trends compared to White consumers. Differentiate what works and doesn’t for these segments.

GenYZ | Generational Consumer Research

Access consumer trends data and insights across all generational segments: Gen Z, Millennial, Gen X and Boomer. Dive deeper into the diversity of Gen Z and Millennial the group we call the New Wave.

Be the First to Know. Visualize Critical Insights. Get Direct Answers. Personalize Your Learning Experience. And Much More.

Key Platform Elements

Consumer Essentials

Identify the core consumer insights driving the cultural transformation of the American consumer.

Our foundational consumer research uncovers trends and buying behaviors within each demographic, using 17 years of modeled census data. We apply advanced analytics to reveal the consumer attitudes, behaviors, motivations and cultural traits of each segment. Detailed multicultural and generational consumer insights unveil music, food, sports and other passion points for each segment, as well as media and digital consumption habits.

Category Insights

Understand how consumers respond to your category.

Collage Group’s semi-annual, category-specific research covers every major consumer industry. We provide in-depth consumer trends data for each segment answering insights- and marketing-driven client questions and spotlighting timely, emerging consumer trends. Build a foundation in the culture of consumer attitudes and buying, stay up to date with new findings, and leverage insights from neighboring categories to stay ahead of the competition.

Brand & Ad Testing

Measure and refine the appeal of your brand and ads.

We provide competitive rankings of all top brands in every major category. Explore how leading brands and ads in each competitive category rank on the Cultural Fluency Quotient (CFQ), our proprietary metric that helps predict purchase intent.

Determine where you stand with consumers in key growth segments and identify where to focus scarce resources so you can maximize growth opportunities.

Strategic Frameworks

Consumer insights and brand diagnostics are only the beginning.

To drive real change, clients apply strategic frameworks like our Cultural Fluency Roadmap to prioritize the steps required to drive higher growth and market share.

Contact us now to understand how our workshops help you get started. Or, help you socialize critical learnings across brand teams, identify and align around growth opportunities, and improve on the execution needed to win the market.

Products & Services

Cultural Fluency Roadmap

Use culture to connect efficiently and effectively across segments.

Ad & Brand Testing

Assess the cultural fluency of your ads and brands with AdRate & BrandRate.

Custom Market Research

Tailored solutions delivered by our full-service, in-culture qualitative and quantitative teams.