Identify the core consumer insights driving the cultural transformation of the American consumer.
Our foundational consumer research uncovers trends and buying behaviors within each demographic, using 17 years of modeled census data. We apply advanced analytics to reveal the consumer attitudes, behaviors, motivations and cultural traits of each segment. Detailed multicultural, generational, LGBTQ+ and gender consumer insights unveil music, food, sports and other passion points for each segment, as well as media and digital consumption habits.