Webinars & Events
Attend in-person events and register for Collage Group's complimentary webinars, which unveil new market research and consumer insights on consumers across race, ethnicity, generation, sexuality and gender.

August 31, 2022

Asian American Consumer Passion Points

The Asian American segment is growing faster than any other segment in the United States. It is expected to almost double over the next 40 years, and their purchasing power accounts for massive expenditure growth. Do you know what fuels interest and passion among Asian American consumers?

Learn how to build cultural resonance among Asian American consumers that can deliver growth to your brand with our latest webinar, Asian American Consumer Passion Points. Passion points are the activities and areas of life that consumers prioritize when spending their time, money, and attention. These areas include sports, fitness, food, fashion, travel, movies & tv shows, music, video games, home improvements and gardening, and more.

Asian American Passion Points Webinar

September 8, 2022

Black Consumer Passion Points

Black Americans represent a unique, influential audience. This segment is projected to contribute to 14% of population growth through 2060, skews slightly younger than the general U.S. population, and a purchasing power of over $1 trillion. Do you know what fuels interest and passion among this important consumer segment?

Learn how to build cultural resonance among Black consumers that can deliver growth to your brand with our latest webinar, Black Consumer Passion Points. Passion points are the activities and areas of life that consumers prioritize when spending their time, money, and attention. These areas include sports, fitness, food, fashion, travel, movies & tv shows, music, video games, home improvements and gardening, and more.

September 21, 2022

The Next Frontier: Young Gen Z & Older Gen Alpha

To help you keep pace with evolving American consumer attitudes, Collage Group is excited to announce our latest complimentary webinar sharing our new Parents & Kids Program insights as part of our leading Cultural Intelligence Platform.

In our latest complimentary webinar, we will focus on American kids between the ages of 6 and 17 through a gender and race/ethnicity lens in order to provide cultural profiles that reveal similarities and differences among these young Americans. We will begin with a foundational look at Gen Alpha – from how they are parented differently to how they spend their time. We will also explore behaviors and attitudes in key categories including toys, games, and media consumption.

 

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