Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that, amidst recession, spending growth predominantly stems from Multicultural consumers. Through a series of studies launched this spring, Collage Group has collected deep insights into the into how behaviors vary by race and ethnicity – key to remaining relevant in this rapidly changing environment.

In this webinar we will:

• Provide insight into altered purchasing behaviors and forecast trends.
• Discuss the values that consumers want to see from brands as we navigate the crisis.
• Outline Collage Group resources that can help brands with recession planning.