Gen Z attitudes, behaviors and motivations have already begun rewriting the marketing playbooks created for the Millennials–and they will be rewriting consumer marketing for decades to come. The time to engage this dynamic and diverse generation of consumers is now.
Campaign planning for the 2023 holiday season is well underway, but optimization efforts never stop. You might need to tweak your campaigns to improve engagement with an underperforming target segment or adjust your messaging to outdo a competitor’s newly dropped campaign. But how do you adapt swiftly and validate your creative direction with confidence?
Do you know why Hispanic consumers rank ads as authentic and appealing? We do. These ads are leveraging deep insights on values and consumer identity to create highly compelling campaigns that fuel growth.
Are you effectively engaging with Gen Alpha consumers? If not, then you’re not only missing out on forging a connection that will pay financial dividends for your brand years to come, you also may be missing out on connecting with their parents, who control a sizeable portion of spending today.
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
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Stay Informed
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Unlock the Power of Gen Z to Drive Brand Growth
Gen Z attitudes, behaviors and motivations have already begun rewriting the marketing playbooks created for the Millennials–and they will be rewriting consumer marketing for decades to come. The time to engage this dynamic and diverse generation of consumers is now.
