Collage Group Webinars
Connecting you with the latest in multicultural and generational market research.
Click the date to view webinar details.
September 4th, 2019
Generational
September 11th, 2019
Multicultural
November 20th, 2019
Generational
December 4th, 2019
Multicultural
February 19th, 2020
Generational
February 26th, 2020
Generational
September 4th, 2019 | 2:00 PM EDT
Navigating the OTT Revolution and Beyond: How Diverse America is Changing Content Consumption, Media and the Advertising Landscape
The emergence of new and innovative entertainment channels—e.g., 100s of cable channels; streaming tv, movie, and music platforms; podcasts; video games—has created both opportunities and challenges for brands. On the one hand, it has become easier for brands to target advertising to consumers based on their choice of entertainment channel/platform. On the other hand, consumers have more entertainment choices making them less loyal to any specific channel/platform and more demanding in what they will endure in terms of advertising.
Join Analyst Connor Wahrman for an in-depth presentation exploring the ways consumers are willing to engage with advertising in this new media world. We will consider the attitudes and behaviors of the major racial and ethnic segments related to: cable tv; streaming tv, movie, and music platforms; podcasts; video games and virtual reality entertainment; large screen movies.
Below are several topics we are considering including in this study:
- In-content advertising: How do consumers feel about advertising embedded in entertainment content (e.g., in shows, video games, etc.)
- Platform-specific advertising: what type of advertising are consumers willing to engage with in various platforms
- Content curation: How do consumers discover and keep up with content (very important for content-creating members)
September 11th, 2019 | 2:00 PM EDT
The Essentials of Hispanic Marketing
The Hispanic segment is the largest multicultural segment in the United States today. This fast growing consumer segment of more than 59 million accounted for 50% of total U.S. populations growth between 2012 and 2017 and is projected to almost double in size over the next 50 years. But it’s not just the increase in population that’s makes the segment a no-brainer for brands to pursue—it’s also the segment’s substantial growth in terms of purchasing power and expenditure over the last few years. Brands simply cannot afford to underestimate the importance of this group to maintain and grow brand strength.
In this presentation you will learn:
- What the current and future state of the US Hispanic consumer segment looks like
- What traits characterize and reveal the segment’s attitudes and values
- How brands have authentically and effectively activated the segment
November 20th, 2019 | 2:00 PM EDT
Win with Experiences: How Young Americans Engage Though Holidays and Occasions
This webinar, hosted by Senior Analyst Katrina Gross, investigates celebrations of holidays and special occasions, building on our extensive archive of insights currently available to members in the GenYZ Network. During this presentation, Katrina will show you the specific holidays and occasions that are rising in importance and that offer the largest opportunity to differentiate through the use of cultural and generational cues. You’ll also get to see the differences and similarities between how consumers celebrate and their perceptions of whether or not it is appropriate for brands to activate on particular holidays.
- How you can utilize this information:
- Inform general holiday strategy including how to activate the “total market” and how to “target” specific segments for largely celebrated holidays and more culturally niche holidays
- Understand which holidays can be approached via total market strategy and which need a targeted approach
- Inform whether or not consumers want brands to activate on culturally specific holidays/heritage months at all
- Inform special occasion activations
December 4th, 2019 | 2:00 PM EDT
Navigating the OTT Revolution and Beyond | How Diverse America is Changing Content Consumption, Media and the Advertising Landscape
The emergence of new and innovative entertainment channels—e.g., 100s of cable channels; streaming tv, movie, and music platforms; podcasts; video games—has created both opportunities and challenges for brands. On the one hand, it has become easier for brands to target advertising to consumers based on their choice of entertainment channel/platform. On the other hand, consumers have more entertainment choices making them less loyal to any specific channel/platform and more demanding in what they will endure in terms of advertising.
Join Analyst Katrina Gross for an in-depth presentation exploring the ways consumers are willing to engage with advertising in this new media world. We will consider the attitudes and behaviors of the major racial and ethnic segments related to: cable tv; streaming tv, movie, and music platforms; podcasts; video games and virtual reality entertainment; large screen movies. Below are several topics we are considering including in this study:
- In-content advertising: How do consumers feel about advertising embedded in entertainment content (e.g., in shows, video games, etc.)?
- Platform-specific advertising: what type of advertising are consumers willing to engage with in various platforms?
- Content curation: How do consumers discover and keep up with content (very important for content-creating members)
February 19th, 2019 | 2:00 PM EDT
What Will Win the Complex Digital Experience: Critical Generational Differences in Online Sales and Service of Insurance, Health Care and Finance
Business model innovations, technical advances and new insights into consumer behavior are changing how Americans are shopping for and servicing their needs not just for consumer products, but also for complex services. Innovators like Oscar and Forward in health insurance and a universe of FinTech innovators are disrupting the landscape, while a few established companies have begun to offer vastly improved online service experience. This webinar, hosted by analyst Connor Wahrman, examines consumer behaviors and attitudes in response to these changes to discern crucial differences across race and ethnicity.
February 26th, 2019 | 2:00 PM EDT
What Will Win the Complex Digital Experience: Gen Z and Millennial Attitudes to Purchase and Service in Insurance, Health Care, and Finance
Business model innovations, technical advances and new insights into consumer behavior are changing how Americans shop not just for consumer products, but also for complex services. Startups like Oscar Health (a digitally streamlined way to purchase health insurance) and Forward Healthcare are taking the healthcare industry head-on. Meanwhile, a universe of Fintech innovators are winning the younger demographic with apps and services that are much easier to buy from and use.
This webinar, hosted by Analyst Connor Wahrman, will examine consumer behaviors and attitudes in response to these changes to discern crucial differences across generations.
Unleashing culture to drive brand growth
Where to find us
4550 Montgomery Ave.
Suite 205
Bethesda, MD 20814
(240) 482-8260
[email protected]