Collage Group Events
Connecting you with the latest in multicultural and generational market research.
Learn about the latest marketing insights that span multicultural and generational topics, right from a Collage Group expert.
Wednesday, November 7th 2018 | 2:00 PM EST
Webinar
How Cultural Messaging Drives Ad Effectiveness Across the Total Market
Through the use of a new machine learning methodology, Collage Group has uncovered the role that culture plays in advertising success and determined the advertising enablers that best engage the U.S. multicultural population.
Join us for a webinar in which we’ll examine everything from messaging to casting to tone, to determine the drivers that predict highest engagement levels in diverse populations using our innovative new Groundswell and Backlash metrics. We’ll also unveil rankings of advertisements by segment.
- Facial Tracking Data: We incorporate facial tracking data to derive the true emotional state of ad viewers
- Machine Learning Methodology: Our proprietary approach identifies ad characteristics that drive emotional response
- Comparison & Rankings: Comparative ratings for select set of brands employing different cultural strategies
- Critical Elements: What wins across multicultural and other segments, and key differences across segments
- Growth Potential: Categories will be added to expand the size and predictive power of the database over time based on member interest.
Thursday, November 15th 2018 | 2:00 PM EST
Webinar
America in 2018. Decipher the Emotional States Transforming the Total Market Opportunity
Using an innovative survey incorporating over 125 attitudinal and behavioral factors, we uncover four underlying emotional states that characterize the major cultural and generational segments defining the Total Market. By understanding the different emotional peaks and valleys of each segment, marketers can build unique frameworks that use emotion to connect to consumers’ deep cultural affinities.
Join us to understand how marketers are driving growth by leveraging the rising importance of critical emotional anchors related to Anxiety, Exceptionalism, Community and Wariness.
– Emotional Profiles: We provide the emotional profiles of the major ethnic and generational segments
– In-Market Examples: Explore numerous cases studies that exemplify application of emotional strategy to different segments
– Innovative Frameworks: See how to apply frameworks such as our intersectional identities tool to multiply your opportunities across different segments with the same approach
– Longitudinal Impact: America 2018 inaugurates a longitudinal analysis of the emotional state of America so critical to capturing the rapid transformations experienced today
– Customizable for You: Engage our Solutions team to target your specific needs with our proprietary methodology
Collage Group
Empowering organizations to better serve and engage the fastest growing and most influential consumers through insights, market intelligence and strategy.
Where to find us
2 Bethesda Metro Center
Suite #300
Bethesda, MD 20814
(240) 482-8260
info@collagegroup.com