Events | Collage Group

Collage Group Events

Connecting you with the latest in multicultural and generational market research.

Webinar

Essentials of Multicultural Marketing

Through the use of a new machine learning methodology, Collage Group has uncovered the role that culture plays in advertising success and determined the advertising enablers that best engage the U.S. multicultural population.

Join us for a webinar in which we’ll examine everything from messaging to casting to tone, to determine the drivers that predict highest engagement levels in diverse populations using our innovative new Groundswell and Backlash metrics. We’ll also unveil rankings of advertisements by segment.

Facial Tracking Data: We incorporate facial tracking data to derive the true emotional state of ad viewers

Machine Learning Methodology: Our proprietary approach identifies ad characteristics that drive emotional response

Comparison & Rankings: Comparative ratings for select set of brands employing different cultural strategies

Critical Elements: What wins across multicultural and other segments, and key differences across segments

Webinar

Hispanic Cues or Spanish Language? Strategies for Activating the Hispanic

We build on our proprietary AdRate methodology incorporating facial tracking and machine learning technologies to uncover the drivers of cultural resonance. In this study we apply the methodology to 10 recent exemplar ads targeting Hispanic consumers, to determine what works and what does not. We compare the effectiveness of Spanish language vs Hispanic cues and uncover powerful insights into what works for all Hispanics regardless of language dominance.

In this webinar we will discuss:

Which emotions provide the highest payoff

Drivers of groundswell and backlash across levels of acculturation

What wins bicultural Hispanics

Side by side comparisons of similar ad strategies

Webinar

The Essentials of Gen-Z and Millennial Marketing

To win in today’s competitive markets, brands must be able to resonate with and activate all segments, including younger consumers who have yet to hit many important life-stages and may still be developing their tastes and brand loyalties. But you can’t just rely on what’s worked in the past—these young consumers are unlike previous generations in important ways that marketers need to understand to capture their attention.

This webinar will introduce you to our essentials series for Gen-Z and Millennial marketing. The series consists of two studies (one for Gen-Z and one for Millennials) and covers topics such as demographics, economic opportunity, media use, cultural values, and passion points for each segment. It is designed to help members understand what matters most to Gen-Z and Millennials and how these consumers differ from other generations and each other.

Webinar

The Big Shift

Despite increasing political polarization and a climate of uncertainty, it is indisputable that multicultural consumers are—and will continue to be—the prime growth engine for the U.S. economy. This is what we call the Big Shift. In this update with the most recent data available, we examine how demographics and spending shifts are driving the U.S. economy forward, and also playing a disproportionate role in supporting key industries.

This webinar will focus on three key topics:

Sizing the multicultural economic opportunity (Hispanic, African-American, and Asian) in 2019

Identifying pockets of growth in the economy by industry and ethnicity/race

Projecting how the Big Shift will continue to push the U.S. economy forward over the next 10 – 15 years