Events | Collage Group

Collage Group Events

Connecting you with the latest in multicultural and generational market research.

Webinar

The Big Shift

Despite increasing political polarization and a climate of uncertainty, it is indisputable that multicultural consumers are—and will continue to be—the prime growth engine for the U.S. economy. This is what we call the Big Shift. In this update with the most recent data available, we examine how demographics and spending shifts are driving the U.S. economy forward, and also playing a disproportionate role in supporting key industries.

This webinar will focus on three key topics:

Sizing the multicultural economic opportunity (Hispanic, African-American, and Asian) in 2019

Identifying pockets of growth in the economy by industry and ethnicity/race

Projecting how the Big Shift will continue to push the U.S. economy forward over the next 10 – 15 years

Webinar

The Essentials of Asian American Marketing

There are 326 million people living in the US today. About 19 million of them are Asian American—that’s 6% of the total US population. While this segment is smaller than the other major multicultural groups in the US, you cannot not overlook them if you wish to grow and capture market share. After all, Asian Americans are the fastest growing segment and they have the highest median income.

This webinar will cover two topics: demographics and cultural values. We will begin with a discussion of this segment’s population growth, household demographics, and economic opportunity. And then dive deeper to understand four key traits that define the segment:

Collectivism

Cultural Duality

Future Focus

Family Loyalty

Webinar

The Essentials of African American Marketing

There are 326 million people living in the US today. About 40 million of them are African American—that’s 12% of the total US population. This segment comprises the second largest multicultural group after Hispanics and is projected to continue growing at a moderate pace for the foreseeable future. Due to their size and growing purchasing power, you cannot afford to overlook them.

Perseverance

Self-expression

Community focus