August 18, 2022
Inflation is at a 40-year high, the stock market has entered bear market territory, and predictions of recession are growing in the media. To quickly adapt to the new economic reality and effectively engage American consumers, brands need clear insights on how spending is likely to shift and why.
To help brands thrive in this increasingly competitive time, Collage Group is launching an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation. Our primary objective is to identify how people are currently responding, how they’re likely to react if things get worse, and where and why they’re making tradeoffs.
August 31, 2022
The Asian American segment is growing faster than any other segment in the United States. It is expected to almost double over the next 40 years, and their purchasing power accounts for massive expenditure growth. Do you know what fuels interest and passion among Asian American consumers?
Learn how to build cultural resonance among Asian American consumers that can deliver growth to your brand with our latest webinar, Asian American Consumer Passion Points. Passion points are the activities and areas of life that consumers prioritize when spending their time, money, and attention. These areas include sports, fitness, food, fashion, travel, movies & tv shows, music, video games, home improvements and gardening, and more.