Webinars & Events

Attend in-person events and register for Collage Group's complimentary webinars, which unveil new market research and consumer insights on consumers across race, ethnicity, generation, sexuality and gender


Gen Z Consumer Insights: Strategic Insights for Impact


Did you know Gen Z consumers are more socially tribal and financially risk averse than their life-stage would suggest? This segment accepts a wider range of cultural and personal differences than any prior generation.

Ad Age Gen Z Summit

Join Ad Age in person in March to discover what impacts Gen Z behavior and purchasing decisions. The Ad Age Gen Z Summit is a one-day conference for marketing professionals about the attitudes and preferences of the cohort born between 1997 and 2012.

Celebrate Women’s History Month: Strategies for Reaching Women Consumers


Are you effectively engaging and celebrating women consumers for Women’s History Month and most importantly, year-round? If not, you are overlooking an important and diverse community necessary to accelerate brand growth!

Sprite Case Study: Engaging Black Consumers for Brand Growth


Do you know the leading marketing strategies that enable brands to succeed with Black consumers? And do you know how these strategies grow your base business beyond Black consumers using the “halo effect”?

Engage Hispanic Consumers: How Culture Shapes Buying Behavior


This surge in the variety of Hispanic subcultures creates a new challenge for brands: how do you appeal to this ever-expanding consumer population, while authentically respecting the full diversity of the individuals within that population?

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