Webinars & Events

Webinars

Hosted by Collage Group analysts, our complimentary webinars cover the latest consumer insights and trends.

July 28th, 2021

Holidays & Occasions in Diverse America

Explore a sampling of how consumer attitudes and behaviors toward holidays and occasions are evolving across race/ethnicity and generation. In this all-new program, you’ll learn how diverse consumers are evolving the ways in which they celebrate holidays, including:

Christmas
Thanksgiving
Cinco de Mayo
Lunar New Year
Special occasions, and more.

Don’t miss these insights on the cultural touchpoints that represent billions of dollars in consumer expenditure each year.

August 10th, 2021

Engage Unique Millennial Traits

Get powerful insights into one of the first generations to be defined by the Multicultural experience with our insights for effectively engaging Millennial consumers. This complimentary webinar provides the data-driven insights and tools necessary to win this consumer segment facing a unique set of financial circumstances. In this webinar, we will explore three areas of our consumer fundamentals research for the Millennial segment:

Demographics and economic opportunity
Identity-related marketing expectations
Cultural Traits

The Cultural Traits research is comprised of two complementary methodologies that allow brands to measure cultural variation and identify areas of similarity and difference among segments.

August 18th, 2021

Snapshot of American Women

Get powerful new insights in our Snapshot of American Women presentation. This complimentary webinar provides the data-driven insights and tools necessary to connect with and win this consumer segment making 70%-80% of all purchasing decisions.

In this webinar, we will explore the Cultural Traits of American Women through two complementary methodologies—Cultural Attributes and Group Traits—that allow brands to measure cultural variation and identify areas of similarity and difference among segments. We will focus on three Group Traits associated with the American Woman segment:

Self-Care
Risk-Aversion
Contentment

August 25th, 2021

Multicultural Consumer Traits

As brands look to learn from, support, and engage diverse communities, Collage Group can help marketing and consumer insights professionals make culturally sound and informed decisions.

We are pleased to share these powerful insights in our latest, complimentary webinar, Multicultural Consumer Traits.

In this webinar, we’ll deep dive into Multicultural consumers’ unique Cultural Traits, which are divided into two complementary methodologies:

Cultural Attributes: Provides a broad and powerful cultural profile of target segments and individual consumers
Group Traits: Offers a detailed and nuanced look at cultural variation by “zooming in” on the way that cultural attributes are expressed within each segment

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