Webinars & Events
Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender
Upcoming Events
Collage’s webinars are an exclusive benefit for our members. As a non-member, you are welcome to attend up to 2 webinars to sample the cultural intelligence insights and best practices that Collage offers. Please contact us to unlock full access.
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Jul24Webinar02:00 PM – 03:00 PM
The Intersection of Gaming & Culture: How LGBTQ+ Consumers Inspire Gaming Trends with GLAAD
Is your brand engaging the intersection of gaming and culture to attract new customers and fuel growth? Gaming has evolved from a hobby into a major form of entertainment with a significant impact on popular culture, especially among the LGBTQ+ community and younger generations. Join us as we partner with GLAAD to dive deeper into the LGBTQ+ influence on gaming and the community’s prevalence and representation in games.
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Jul31Webinar02:00 PM – 03:00 PM
Women in Sports: The Force of Change
The hype around women and sports has been building for years. It’s a transformation leading to huge increases in participation, fandom, sports betting and overall economic value for brands who play a role in the value chain. Join our latest webinar and panel discussion as we share data and trends around women and sports that will help you build relevant advertising, sponsorships and experiences that will maximize Brand Love.
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Aug7Webinar02:00 PM – 02:30 PM
Embrace Multicultural Passions for Impact: Hispanic, Black, Asian
Do you know how Multicultural consumer priorities are evolving when spending their time, money, and attention? And are you activating on these timely trends to fuel Brand Love and revenue growth? Learn how to engage consumers across race and ethnicity and discover insights on what matters to these high growth segments in the world of sports, fitness, food, fashion, travel, movies, tv shows, music, video games and more.
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Aug14Virtual Event02:00 PM – 02:30 PM
LGBTQ+ Terminology Demystified: Key Concepts for Effective Communication
Understanding and embracing the right terms based on consumer preference is key to creating authentic connections. Do you know the terminology that signals empathy, understanding, and respect for LGBTQ+ consumers–and the many who support the community? Join us as we share our 2024 updates to this timely research, including how to understand the meaning and preferences for terms like non-binary and intersex, the nuances of personal pronouns, and more.
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Aug21Virtual Event02:00 PM – 02:30 PM
Capture Parents (and their Kids) to Drive Brand Love for Decades
Are you authentically engaging the financial decision-makers for Gen Z and Gen Alpha: their parents? To capture the attention of tomorrow’s consumers, understanding and addressing parents is key, and doing so can help brands win the mind and market share of both decision makers and target audiences for decades to come. Join us as we explore how to engage American parents with an emphasis on the attitudes and behaviors that influence parenting and the decisions they make for their children.
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