Collage Group Webinars
Connecting you with the latest in multicultural and generational market research.
Click the date to view webinar details.
February 19th, 2020 | 2:00 PM EST
Gen Z & Millennial Essential Traits
To win in today’s competitive marketplace brands must be able to resonate with and activate younger consumers. But you can’t necessarily rely on what’s worked in the past—Gen Z and Millennials are unlike previous generations in important ways that marketers and consumer insights teams must understand.
In part one of our two-part webinar series on younger consumers, we will introduce you to the key demographics and group traits that make up these segments. This engaging webinar will help marketers, market research leaders, and brand managers understand what matters most to Gen Z and Millennials and how to activate them.
All registrants will receive a link to the recording a few days following the webinar, so register anyway even if you can’t make it at 2:00PM EDT.
February 27th, 2020 | 2:00 PM EST
What You May Be Getting Wrong in Hispanic Digital Marketing
Conventional wisdom on Hispanics’ digital media consumption tends to focus on how to reach unacculturated Hispanics best and rests on an assumption that they are on a path toward assimilation as their English usage increases. But this view ignores the rise of bicultural and bilingual identity, the massive influence of bicultural Hispanics on American culture as whole, and how media behavior is changing.
In this 30-minute webinar you will learn:
- Why Bicultural Hispanic identity is core to this market
- How language choice alters the emotional playing field
- How device usage and social media change with language
- Why translation into Spanish is not enough to activate these consumers.
We encourage you to invite your colleagues in consumer insights, market research brand management, and marketing! Everyone is welcome to attend.
To win in today’s competitive marketplace brands must be able to resonate with and activate younger consumers. But you can’t necessarily rely on what’s worked in the past—Gen Z and Millennials are unlike previous generations in important ways that marketers and consumer insights teams must understand.
In part one of our two-part webinar series on younger consumers, we will introduce you to the key demographics and group traits that make up these segments. This engaging webinar will help marketers, market research leaders, and brand managers understand what matters most to Gen Z and Millennials and how to activate them.
All registrants will receive a link to the recording a few days following the webinar, so register anyway even if you can’t make it at 2:00PM EDT.
Unleashing culture to drive brand growth
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