Webinars
Hosted by Collage Group analysts, our complimentary webinars cover the latest consumer insights and trends.

February 25th, 2021

Appeal to Gen Z Cultural Traits

Is your brand effectively engaging with Gen Z?

This younger generation of consumers is highly invested in their beliefs and passions and orients toward inclusion and diversity not seen in older generations. In fact, Gen Z consumers are among the first in American history to be defined by the multicultural experience.

In this complimentary 30-minute webinar, get a sneak peek of our newly updated Gen Z Cultural Traits – a central component of your journey Cultural Fluency. These data-driven measures of cultural variation reveal key insights into the Millennial consumer segment, including:

  1. Cultural Attributes: Provide the big picture view of Gen Z cultural variations, as compared to other generations.
  2. Group Traits: Zoom in to understand Gen Z in detail, and explore how the Culture Attributes “show up” in this segment.

March 4th, 2021

Unique Asian American Cultural Traits

Asian American buying power in the U.S. surpassed $1 trillion in 2018 and is expected to continue to increase beyond $1.3 trillion by 2023.

Get powerful new insights to engage this impactful, fast-growing segment with a sneak peek at the all-new release of our Cultural Traits – a central component of your journey to cultural fluency.

Apply Cultural Traits to build more efficient general market campaigns, as well as more effective dedicated activations.

In this 30-minute webinar, we will deep dive into Asian American consumers to reveal key insights, including:

  • Cultural Attributes: Provide the big picture view of cultural variations, as compared to other races and ethnicities.
  • Group Traits: Zoom in to understand this segment in detail, and explore how the Culture Attributes “show up” in this segment.

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