Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
Latest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our clients. Contact us to learn how you can unlock full access to our Cultural Intelligence Engine.
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Engage American Parents through Influencer Marketing
Learn best practices for influencer marketing when appealing to Parents, including top social media channels, influencer qualities, and content strategies.
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Predictions for 2025: How to Unlock Growth With Changing Consumer Trends
As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions for the year offer critical insights into the evolving consumer landscape, emphasizing the need for…
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Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns
Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers and the unique cultural approaches they take to manage well-being.
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Drive Brand Relevance with Gen Z Consumers
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and…
Multicultural
As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions…
Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers and the unique cultural approaches…
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal…
Generations
As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions…
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as…
Learn how Americans across generations engage with health and wellness, including the implications of Gen Z and Millennials’ health anxiety,…
LGBTQ+
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…
Our latest report shares timely insights on what matters to LGBTQ+ consumers in the world of video games, travel, and…
To support brand leaders as they celebrate Pride and engage the LGBTQ+ community year round, we hosted a virtual fireside…
Gender
As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions…
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the…
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group