Loss Of Corporate Support For Pride Month Won’t Disrupt The Pride Movement
"This year's corporate Pride rollbacks are certainly an escalation, but not a new trend," shared Jack Mackinnon, senior director of cultural insights at research firm Collage, which just released a survey about the Pride movement. Collage's survey revealed a growing trust gap among LGBTQ individuals where corporations are concerned.
Gen Alpha Data Unveils Future Influence & Purchasing Behaviors
Collage released research on Gen Alpha’s purchasing behavior, highlighting their digital fluency and emotional intelligence. CEO David Wellisch noted, “Winning with Gen Alpha requires more than demographic snapshots.” The report underscores Gen Alpha’s cultural grounding and influence, urging brands to form emotionally resonant, authentic connections via Millennial parents and digital platforms.
Four Ways Retailers Are Preying on Your Tariff Anxieties and Making You Spend More
Americans have gone on a money-spending spree this spring — and not because they feel rich. Quite the opposite, with the University of Michigan Consumer Sentiment Index falling nearly 30% since January. Already, 72% of consumers have changed their shopping habits per a Collage study, with many stockpiling goods and even “doom spending.” And retailers have played an active role…
Tariff-fueled price hikes threaten online Chinese marketplaces
Tariff-related price hikes could drive many U.S. shoppers away from Chinese marketplaces. A Collage Group survey found 46% of Gen Zers would switch to cheaper brands if tariffs raised prices. The report underscores shifting consumer preferences, especially among younger demographics sensitive to affordability and brand alternatives.
Nearly half of US adults want brands to fully explain price hikes
48% of US adults want brands to be clear and thorough about price increases, explaining the reasons, including tariffs, according to March 2025 data from Collage Group.
Consumers reassess shopping habits as brands deliver muted DEI campaigns
A March 2025 Collage Group survey revealed that consumers prioritize price over brand values during economic strain, though many still seek brands aligned with their ethics. The article highlights how DEI efforts influence purchasing decisions, stressing that authenticity and sustained action—not surface gestures—are key to retaining consumer trust.
Report: Spring undergraduate college enrollment still short of pre-pandemic numbers
A Washington Times article reports surging community college enrollment, driven by skilled trades programs. Collage Group’s Jack Mackinnon notes a cultural shift among youth toward "wellness, fulfillment, and practicality" over traditional degrees, citing concern about replicating older generations’ paths amid AI disruption and mental health awareness.
Forget Inflation and Tariffs. Summer is Party Time!
"Even as grocery prices rise, and 36% of Americans reported increasing their spend on food and groceries in the past month, consumers aren’t giving up on joy," said Jack Mackinnon, senior director of cultural insight at Collage. "Nearly half of American consumers say food comforts them and helps them relax. Younger and multicultural consumers are especially…
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
A recent Ad Age article on AI-driven brand misinformation cites Collage Group, highlighting its survey showing that 80% of U.S. consumers expect companies to help curb false information. The insight underscores growing consumer demand for brand responsibility amid a digital landscape increasingly shaped by AI and viral disinformation.
Retailers lean into cost-conscious influencer strategies
A Collage Group April 2025 report found that 28% of U.S. adults are switching to less expensive brands due to price concerns. This insight reinforces the need for influencer partnerships that emphasize value and cost-consciousness. Collage’s data supports brands leaning into relatable influencers and transparent messaging during economic downturns.