From Woke to Joke
“That kind of seesawing back and forth and saying one thing and doing another, that’s what gets brands like Target in trouble,” said David Albert, the chief insights officer at Collage Group, a consumer research firm that focuses on multicultural audiences.
Multicultural Shoppers are an Enticing Seafood Target
Multicultural shoppers are twice as likely as white shoppers to identify as pescatarian and are more likely to use the seafood counter during grocery trips, reports the Collage Group, a Bethesda, Md.-based consumer research firm. Black (30.6%), Hispanic (29.4%), and Asian (25.7%) consumers are all outpacing white shoppers (15.1%) in counter visits, Collage Group states.…
Some Shoppers are Boycotting Target
A report from Collage Group released in February found that a third of consumers stopped shopping at their favorite store due to cuts to DEI commitments. The issue is especially pronounced for Black, Hispanic, and LGBTQ+ shoppers. Either way, the future of DEI, at least on the federal level, partially depends on the courts.
Why Some Shoppers Are Launching a 40-Day Target Boycott
Starting Wednesday, some shoppers have decided to participate in a month-plus-long boycott of Target due to the retailer’s new shift away from diversity, equity and inclusion (DEI) policies.
Broken Promises: How DEI Rollbacks Are Deepening The Brand Trust Crisis
A new study reveals that consumer trust in brands is eroding, with diversity rollbacks becoming a key flashpoint in an already widening gap.
The Real Cost of Scaling Back DEI: How Consumers are Adjusting Their Purchasing Behaviors
In recent years, brands have faced increasing scrutiny over their corporate commitments to diversity, equity and inclusion (DEI). As some companies scale back their DEI programs in response to external pressures, consumer reactions are shaping up to be more than just social commentary.
Evaluating President’s Day Promotions: How Brands Are Adapting In 2025
As brands navigate the uncertain terrain of President’s Day 2025, they also need to consider a broader shift in marketing strategies—one that focuses on inclusivity, unity, and cultural co-creation. Jack Mackinnon, Senior Director of Cultural Insights at Collage, explains that consumers expect brands to acknowledge real-world challenges while maintaining an optimistic tone. “Given the politically…
Google Reverses DEI Commitments as it Expands Government Ties
One-third of all consumers have stopped or reduced purchases from brands that have pulled back on DEI, per Collage – including 45% of Black, 45% of Hispanic, and 58% of LGBTQ+ consumers.
How DEI Pullbacks Could Affect the Economy
As the Trump administration advocates for the rollbacks of diversity, equity, and inclusion programs nationwide, the economic impact could be staggering. New research from Collage shows scaling back on these policies could cost brands a third of their consumers. For more on this, KCBS Radio anchors Patti Reising and Bret Burkhart spoke with David Wellisch,…
Why We Should Remember that Twenty Years Ago, the Home of the Super Bowl was a Human Rights Catastrophe
Jack Mackinnon, senior director of cultural insights for Collage, points to some 2024 year-end research conducted by his firm that suggests that, even if older Americans are inclined to remember the Superdome’s role in Hurricane Katrina, many are so worn down by today’s sociopolitical tensions to reflect on it for very long.“Everybody is feeling sick…