Talking About ‘Inflation’ May Backfire for Brands
It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.
Insights for Engaging & Celebrating Women
Collage Group Hosts A Conversation About Gender Equity with Pandora, TVOne, JAFRA and Diageo in Celebration of Women’s History Month Discussion
CultureRate: Better Target Your Brand While Driving Halo Effects in Ads
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
Start 2022 Strong with New Diverse Consumer Insights
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Revealed: Top 20 Ads and Brands Resonating Across Diverse America
Lysol, Netflix, Google, and Band-Aid rank among the most Culturally Fluent brands in our analysis of more than 500 brands and 200 ads across the last 18 months.
How Great Brands Are Engaging and Celebrating Hispanic Culture
From leadership and literature to music and art, Hispanic Americans have made substantial contributions to shaping the rich cultural fabric of the United States.
Essentials of Millennial Consumers, 2021
Want to better connect with Millennials? Read on for five things your brand needs to know to authentically connect with the Millennial generational cohort.
News Articles Archive
Read about our cultural intelligence featured in Ad Age, Forbes, AdWeek, Media Post and more.
White Paper – Ways to Win with Gen Z
Our latest Gen Z Consumer Focus 2025 report reveals how this generation balances individuality with community, ambition with well-being, and activism with pragmatism.
Engage American Parents through Influencer Marketing
Learn best practices for influencer marketing when appealing to Parents, including top social media channels, influencer qualities, and content strategies.