Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Alpha, Gen Z, Millennials,
  Gen X, Boomers
- Parents & Kids
  Parents, Kids
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- See It in Action
  Always on audience intelligence, brand intelligence, and category intelligence on the why driving purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Tag: asian

From Coins to Confidence: What Crypto Tells Us About Consumers’ Financial Outlook

Alonzo Bailey

Emerging attitudes toward crypto reveal how Multicultural and younger consumers are redefining trust, control, and confidence in financial services.

Consumer Spending and Financial Behavior | Fall 2025

Lauren Goldberg

Discover key fall spending trends and how multicultural consumers are reshaping financial behavior in the U.S. with emerging insights and market signals.

Joy in Every Tradition: A Guide to Multicultural Winter Holidays

Jenny Wolski

Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing during this key seasonal moment.

America Now 2026: Understanding the Consumer Response to a Nation in Flux

Katya Skogen

Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and genuine connection.

“Where Code Meets Culture” by Amit Shah

Guest Author

“Where Code Meets Culture” by Amit Shah explores how technology, AI, and culture intersect—reshaping marketing, insights, and human creativity.

Multicultural Audio: Social and globally influential

Elizandra Granillo

In 2025, audio has evolved far beyond entertainment. It’s become a shared language of identity, creativity, and community — where listeners don’t just consume, they participate. From playlists to podcasts, the soundtrack of everyday life is now a reflection of who people are and what they value most. Our latest insights reveal that Multicultural Americans […]

Multicultural Streaming: Drivers of Video Reinvention

Elizandra Granillo

Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media engagement.

The Growth of Multicultural Buying Power: America’s New Economic Engine

Jenny Wolski

Multicultural consumers are powering U.S. growth, reshaping brand strategy and cultural relevance through rising income and influence.

Top Brands in Fit for Asian Consumers

Sophie Willians

Discover how leading brands achieve high Fit with Asian consumers by aligning with quality, trust, and cultural relevance.

The Sweet Spot: A Marketing Playbook for Confection Brands Looking to Delight Multicultural Consumers

Lauren Goldberg

Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.