Tag: asian
Small Bites, Big Impact: A Marketing Playbook for Snack Brands Reaching Multicultural Consumers
Multicultural consumers are transforming snack trends with bold flavors, transparency, and functional benefits that shape the future of snacking.
The Future Is Multicultural: Why Brands Must Adapt Now
The multicultural marketplace is not just expanding – it’s transforming the very core of consumer behavior in the U.S. Today, multicultural Americans make up 43% of the population and are projected to become the majority by 2050. With Hispanic buying power alone expected to soar to $2.8 trillion by 2026, and Gen Z – over […]
Consumer Spending and Financial Behavior | Summer 2025
New data reveals U.S. consumers cutting back on dining and big purchases while trading up for brands that deliver everyday value and quality.
Why Trust Is the Next Battleground in Alcohol Marketing
Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.
Rebuilding Trust: A Critical Opportunity in Financial Services
Only 40% of Americans trust brands. Discover how financial services can reconnect with multicultural consumers in an evolving market.
Channel Asian Americans’ Intentional Drive for Lasting Impact
Asian Americans are deepening community ties, balancing ambition with mindfulness, and redefining trust and identity. Is your brand keeping pace?
Invest in Hispanic Consumers: 2025’s Top Demographic Shifts
Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting multicultural landscape.
Multicultural Consumer Media Habits & Preferences
Learn how Multicultural Americans engage with media, including social media, video content, music, and more.
Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns
Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers.
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.