Tag: asian

Why Trust Is the Next Battleground in Alcohol Marketing

Jack Mackinnon

Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.

Rebuilding Trust: A Critical Opportunity in Financial Services

Jack Mackinnon

Only 40% of Americans trust brands. Discover how financial services can reconnect with multicultural consumers in an evolving market.

Channel Asian Americans’ Intentional Drive for Lasting Impact

Elizandra Granillo

Asian Americans are deepening community ties, balancing ambition with mindfulness, and redefining trust and identity. Is your brand keeping pace?

Invest in Hispanic Consumers: 2025’s Top Demographic Shifts

Jenny Wolski

Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting multicultural landscape.

Woman on podcast microphone

Multicultural Consumer Media Habits & Preferences

Sudipti Kumar

Learn how Multicultural Americans engage with media, including social media, video content, music, and more.

Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns

Elizandra Granillo

Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers.

Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment

Jack Mackinnon

Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.

Group of multicultural Gen Z outside at a BBQ

Embrace Multicultural Passions for Impact

Sudipti Kumar

Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.

Top Brands for Asian American Consumers: Lessons from Marketing Leaders

Sudipti Kumar

Do you know the brands who are most effective in succeeding with Asian American consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.

Fuel Growth with Multicultural Consumers through Sports

Jack Mackinnon

Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.