Tag: black
Joy in Every Tradition: A Guide to Multicultural Winter Holidays
Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing during this key seasonal moment.
America Now 2026: Understanding the Consumer Response to a Nation in Flux
Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and genuine connection.
“Where Code Meets Culture” by Amit Shah
“Where Code Meets Culture” by Amit Shah explores how technology, AI, and culture intersect—reshaping marketing, insights, and human creativity.
Multicultural Audio: Social and globally influential
In 2025, audio has evolved far beyond entertainment. It’s become a shared language of identity, creativity, and community — where listeners don’t just consume, they participate. From playlists to podcasts, the soundtrack of everyday life is now a reflection of who people are and what they value most. Our latest insights reveal that Multicultural Americans […]
Multicultural Streaming: Drivers of Video Reinvention
Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media engagement.
The Growth of Multicultural Buying Power: America’s New Economic Engine
Multicultural consumers are powering U.S. growth, reshaping brand strategy and cultural relevance through rising income and influence.
Harness the Power of HBCU Homecoming
Discover how HBCU homecomings shape culture, pride, and community while creating powerful brand opportunities with Black America.
The Sweet Spot: A Marketing Playbook for Confection Brands Looking to Delight Multicultural Consumers
Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.
For Gen Z, IRL Streamers and Creators Have Replaced TV and Film
Gen Z now prefers IRL streamers to TV and film. Learn how this media shift is redefining brand engagement, identity, and cultural influence.
Small Bites, Big Impact: A Marketing Playbook for Snack Brands Reaching Multicultural Consumers
Multicultural consumers are transforming snack trends with bold flavors, transparency, and functional benefits that shape the future of snacking.