Tag: consumer spending
Start 2024 Strong with Our Top 10 Most Popular Insights of 2023
The evolution of the consumer landscape in 2023 made for quite the interesting year. More than 300 iconic American brands relied on Collage Group’s insights, tools, and expertise to engage and win diverse consumers through it all.
Brand-Building Cultural Insights for Successful Hispanic Marketing
At 67 million people, the Hispanic population is responsible for 75% of population growth in America in the last two years, according to research by Collage Group.
Top Ads for LGBTQ+ Consumers: Insights from CultureRate
Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.
Pulse Check on Health in America: Multicultural Consumers
Learn how Americans across race and ethnicity engage with health and wellness, their relationships with health insurance companies, and their perceptions of and experiences with mental health.
How Cultural Fluency Wins in a Polarized America
CMO’s from Hyundai, NFL and Translation + United Masters weigh in at Collage Group and Disney Advertising’s 2023 Cultural Fluency Summit.
Holiday Marketing 6-Step Guide for Optimal Results
Discover the key strategies to enhance your holiday marketing campaigns and achieve success in the festive season with these 6 simple steps.
Top Ads for Gen Z
Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Gen Z consumers through our CultureRate:Ad methodology.
Target Boycott: LGBTQ+ Inclusivity vs. Brand Loyalty
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
The Top Ads for Hispanic Consumers: Analysis from CultureRate:Ad
Read below and download our report to see the top culturally fluent ads among Hispanic consumers.
Halloween 2023: How to Engage Multicultural Consumers for Brand Growth
Turn insight into impact by learning how Multicultural consumers prepare for and celebrate Halloween.