How Cultural Fluency Built Trust and Grew Share in a Commoditized Category
Discover how a top health brand used cultural insights to build trust, drive relevance, and outperform competitors in a crowded wellness market.
How A CPG Challenger Brand Activated Cultural Fluency to Compete and Win
The Challenge Brand A, a heritage household cleaning product with deep roots in Hispanic communities, faced a tough competitive landscape. Competitor Brand B dominated the market with overwhelming brand recognition, trust, and distribution. At face value, Brand A’s head-to-head performance seemed bleak, trailing across nearly every key brand metric. But underneath these broad averages, a […]
Q2 2025: C-Pulse™ Trends
Discover how multicultural and Gen Z consumers are shaping trends in AI, finance, wellness, and media in the evolving 2025 U.S. market.
Consumer Reactions to Tariffs and Price Increases
A recent survey by Collage explores how tariffs and rising prices are influencing consumer behavior and perceptions.
Building Trust in Turbulent Times: Break the Backlash Cycle to Ensure Long-Term Growth
Brands that stay true to DEI values and adapt wisely build trust, avoid backlash, and drive long-term growth in an evolving cultural landscape.
Reach Consumers at Pivotal Moments with New Life Stage Insights and Audiences
Understanding when consumer audiences are making key life decisions is just as important as knowing who they are.
Scaling Back DEI Could Cost You Up to One-third of Your Consumers
Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.
Cultural Fluency Imperative Infographic
Inclusive marketing and Cultural Fluency aren’t optional for brands aiming for sustainable growth—they are essential.
Learn How the World’s Leading Brands Are Elevating Their Voice with Cultural Intelligence
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
The Top Brands for Black Consumers: Leading with Cultural Co-Creation
Learn how leading brands leverage deep insights to create highly compelling omnichannel campaigns that fuel growth with Black consumers.